Don’t Make These 4 Mistakes with Your Event Marketing
Selling tickets to your conferences & trade shows can be stressful. Don't make it even harder by committing these 4 event marketing mistakes.
Copywriting and Content Creation Tips for Effective Event Marketing
You got out the announcement email and early bird promotion, now what? Here are some ideas for creating content to use as event marketing.
4 Creative Brand Activations
Sponsoring an event or exhibiting at a trade show is only half the marketing equation. People need to engage with you to get the ROI. Here's how to do that.
How To Handle Last-Minute Event Changes
Photo: Courtesy of N Street Village
You know that saying, "If something can go wrong, it will go wrong?" Well, it may be a pessimistic point of view, BUT it's also a good reminder to always have a Plan B when it comes to planning an event. By being prepared (or at least considering) what could go wrong you'll be better able to handle a crisis should one arise.
N Street Village, a Washington nonprofit providing services to homeless and low-income women, experienced this situation in February when all 800 seats for its 25th annual gala on March 14 sold out a month in advance. Normally one would think a sold out gala is great, however in this case the invites for individual seats hadn't even been mailed yet. (All the tables had been reserved through sponsorships.) In order to accommodate more guests through mailed invites, the organization moved from the Ritz-Carlton, Washington DC to the Marriott Marquis just four weeks out.