“Adverting is dead.”
“Social media is free advertising so why bother?”
“Does anyone even click on ads anymore?”
These are just a few of the common statements I hear when talking to prospects and clients about whether advertising is the right fit for their business or event. When it comes to selling event tickets, advertising is your best friend but should you even bother if in any other situation? Maybe you’re already advertising and just not seeing the right return on your investment for your ad dollars. Are you worried about the lack of clicks and/or calls about your business or promotion? If so, you may be making some of the most common mistakes when it comes to advertising, which I am here to fix.
Whether it’s a boosted post on social media, banner ads on a website or print ads in your target publication, there is a right and wrong way to design your advertising. Check out the video for all my tips on what you need to know BEFORE you start designing and writing copy: