How To Choose A Marketing or Business Consultant

The title “consultant” has always been a very vague term used by people who didn’t always want to explain what they actually do. Conversations often ran something like this:

Party A: “I work in (insert field everyone understands). What do you do?”

Party B: “Oh, I’m a consultant.”

Party A: (looks puzzled but nods in agreement like it all makes perfect sense)

While our explanation of a consultant is usually preceded by a qualifier or followed by an explanation, at it is for those of us who understand how lead generation works, the proliferation of consultants has increased significantly as society moves to an online working environment with flexible schedules. 

A Consultant vs. A Good Consultant

Now you may be saying, “But Channing, YOU are a consultant.” And yes, this is true. However, I am not the right consultant for everyone. Sure, there are some marketing and business principles that are universal, which is how they become best practices, but DCM Communications is not the right consulting agency for everyone. I know it, my team knows it, and I make sure our clients and prospective clients know it. As much as I would love to help every business owner print money, that is just not reality. However, when it comes my niche, I very much am the expert…and have the clients and client success stories to prove it.

The Consultant Qualifiers

So what should you be asking an agency or consultant you are interviewing to decide if they are the right fit for your business? Let me explain:

D. Channing Muller
Principal at DCM Communications

Channing has more than 10 years experience in the marketing and communications field, specializing in advertising, copy writing and reporting, editing, event management, and brand marketing. Beyond the marketing world, her experience in the events industry has taken her from Miami to New Orleans, Toronto, Chicago, and Washington D.C., where she currently resides, and to attend and report on special events. Follow Channing on Twitter or Instagram for an inside look.

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