Instagram’s Algorithm: What You Should and Shouldn’t Do (Part 1)

Instagram’s algorithm changes are once again the talk of the social sphere and there’s a lot of advice how you can tweak your social media strategy to handle the changes. But after reading umpteen articles about “The 5 Tips You Need for Instagram”, you know what’s not out there? Analytics to back up those recommendations or case studies to give more solid reasoning to why you should make these strategy adjustments beyond “we think this will work.”

Well, that reasoning isn’t good enough for me and it shouldn’t be for you either. So, I’m taking on the challenge and getting you that data myself.

Tips I’m Evaluating

Here are the top tips I’ll be testing and evaluating:

  1. Only use 5 hashtags and put them in the caption (not first comment)
  2. Reply to all comments within 60 minutes
  3. Only post a few times a week
  4. Keep Instagram Stories active and drive traffic to main profile
  5. Mix up the hashtags for each post (avoiding duplication across posts)
  6. Comment and reply to comments with more than 4 words

Have you heard about another tip I should be testing? Comment below and I’ll check it out.

Sign up to get the results! 


Principal and Founder at DCM Communications LLC |

Channing has more than 15 years experience in the marketing and communications field, specializing in advertising, copy writing and reporting, editing, event management, and brand marketing. Beyond the marketing world, her experience in the events industry has taken her from Miami to New Orleans, Toronto, Chicago, Washington D.C. and Chattanooga, Tennessee, where she currently resides. Follow Channing on Instagram for an inside look.

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