VIDEO: The Risks of Buying Instagram Followers

You want to grow your Instagram followers. You see people and business accounts with 10s or 100s of thousands of followers and you’re ITCHING to join that club. You’ve even hired someone to do your social media marketing for you and still aren’t seeing the growth you REALLY want in your account: followers.

Then this amazing company’s ad debuts right before your eyes and promises to get you 5,000, 10,000 or even 100,000 “real followers” overnight and it seems like destiny! But hold on there grasshopper because all is definitely NOT what it seems.

Read Between the Marketing Lines

Note how I put “real followers” in quotes above? That’s because in the instance of these Instagram growth companies, that word is pretty subjective. Before you buy followers, or harp too hard on your social media manager for not growing the account quickly enough for your expectations (hey, we’re people too), take stock of all the risks associated with that seemingly overnight success.


Principal and Founder at DCM Communications LLC |

Channing has more than 15 years experience in the marketing and communications field, specializing in advertising, copy writing and reporting, editing, event management, and brand marketing. Beyond the marketing world, her experience in the events industry has taken her from Miami to New Orleans, Toronto, Chicago, Washington D.C. and Chattanooga, Tennessee, where she currently resides. Follow Channing on Instagram for an inside look.

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