Tips for Creating Good Videos

Video is the new content king! It has gone beyond YouTube and Vine and now is part of our mainstream social media with Facebook Live, Instagram Live, and Instagram stories. Oh yeah, and let’s not forget that Twitter also has added Periscope directly into the app allowing users to go Live there too!

With all that opportunity for video, it’s time to get on the bandwagon. You don’t need to be an actor or veteran blogger, or vlogger, in order to nail video content. What you do need to do is this:

  • Be authentic (yes I’m a broken record but I’ll keep saying it until it hits home with everyone!)
  • Outline your content beforehand
  • Be sure that content provides VALUE to your viewers
  • Get “stage ready”
  • Be YOU!

Now let’s go a little deeper into what I mean by each of those with, yes, a video. Check it out:


D. Channing Muller
Principal at DCM Communications

Channing has more than 10 years experience in the marketing and communications field, specializing in advertising, copy writing and reporting, editing, event management, and brand marketing. Beyond the marketing world, her experience in the events industry has taken her from Miami to New Orleans, Toronto, Chicago, and Washington D.C., where she currently resides, and to attend and report on special events. Follow Channing on Twitter or Instagram for an inside look.

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