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Wedding Details

Sunday, 05 November 2017
2:00 PM – 3:30 PM
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198 West 21th Street, NY

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How Pinterest Inspired the Internet Association Gala

How Pinterest Inspired the Internet Association Gala

For the Internet Association‘s annual charity gala on April 14, PR company BrandLinkDC turned to its longtime partners at Syzygy Events International to turn industrial venue Dock5 into a setting fit for the big name tech companies in attendance. The first step required defining the event space.


Syzygy event designer Hillary Miko  turned to Pinterest for inspiration and came across the latest trend taking over the art, and event, world: flagging tape. The non-adhesive tape is an inexpensive option, only $6 for 300 feet, with limitless capabilities for how it can be used. Miko checked out the pages of Elle DecorDavid Stark Sketch Book, Anne Patterson at YellowTrace.com.au, and LA-based artist Megan Geckler who is known for her flagging tape installations. The company’s in-house graphic design team then created a rendered drawing of the proposed treatment to determine the design and amount of tape needed.


The installation required 3,900 feet of tape in four colors cut into 600 strands, which then took 18 hours to create. Miko marked pipes on the ceiling and floor every two inches with the color of tape to be used to ensure exact spacing and execution of the design. The result turned the open warehouse into a more intimate dinner area for guests with all white tables and chairs so as not to detract from the colorful installation.

Here’s a closer look inside the event.

**Photos: C/O Geoff Chesman

Channing Muller is the principal and founder of DCM Communications. She works with event professionals and business owners to grow and scale their businesses with refined marketing strategies developed through 1-1 and group consulting sessions. Channing has more than a 15 years of experience in the communications industry serving in top roles within marketing, magazine & web editorial, advertising, and business development for a variety of media, software, and PR companies both in the United States and internationally. She lives in Chattanooga with her chocolate lab Sully and rescue cat Gracie. Follow her on Instagram @ChanningMuller.