The Elements of An Effective Brand
There's more to a brand than just a pretty logo.
Designing an effective brand requires knowing what your company stands for as well as a thorough understanding of your target audience so you can create something that will resonate with them.
We’ll guide you through the process of outlining your ideal client persona(s) so that our creative team can design a brand that will attract them, represent you and help your company stand out from the pack.
Added bonus: the more they can get a feel for who you are and what you’re all about before they reach out, the faster they can transition from a “casual browser,” or cold lead, into a “prospective client” (a.k.a. hot lead!)
Logos
First impressions always count, and a strategically designed logo will strike the right chord with your ideal client.
Color Palettes
Use of color will evoke an immediate reaction and set the tone for how your brand is perceived.
Typography
Serif or san serif? Italics or bold? The style of typography you choose will convey a feeling, emotion, and tone to your readers.
Tone of Voice
It’s not just what you say, but how you say it. Your brand voice can turn a prospect into a lead.
Brand Guidelines
Keep your brand constant across all your marketing channels with documented guidelines for all creatives to follow.
Textures
Nobody wants a flat brand. Bring yours to life through the use of textures and overlays.
Custom Logo Designs
There are no cookie cutter logos or branding when you work with the DCM team. Here are just a few of the brands we've created.
The Steps to
Creating A Complete Brand
I bring a marketing strategy into the brands DCM designs to position you for success as your business grows.
Creating a success business relies on two things: quality product and a quality brand. If you know you’ve got the former, then DCM can help you create the latter.
A brand is SO much more than just a pretty logo. It’s who you are both digitally and in-person.
It’s how you appear, yes, but also what you stand for and how you articulate yourself that will attract your target client.
If you can accurately convey 1) who you are, and 2) what you/your company does well, then that RIGHT client will see it and come running.
Business Card Designs
Making sure your offline and online brand are in sync.
Yes, business cards still have a place in business. They serve as the first touch point with your brand when meeting someone in person and the design should convey a seamless flow to the online experience when that new contact visits your website or social media pages.
Additional Branding Services
Let's get started
Ready to see your brand come to life and truly resonate with your ideal client? It all starts with a 1-1 call to make sure DCM is the right fit for your business.