The Elements of A Brand
There's more to a brand than just a pretty logo.Designing an effective brand requires knowing what your company stands for as well as a thorough understand of your target audience so you can create something that will resonate with them.
I will walk you through the process of outlining your ideal client persona(s) so that the DCM team can create a brand that will attract them and help you stand out from the pack.
Added bonus: the more they can get a feel for who you are and what you’re all about before they reach out, the faster they can transition from a “casual browser,” or cold lead, into a “prospective client” (a.k.a. hot lead!)
Logos
First impressions always count, and a strategically designed logo will strike the right chord with your ideal client.
Color Palettes
Use of color will evoke an immediate reaction and set the tone for how your brand is perceived.
Typography
Serif or san serif? Italics or bold? The style of typography you choose will convey a feeling, emotion, and tone to your readers.
Tone of Voice
It’s not just what you say, but how you say it. Your brand voice can turn a prospect into a lead.
Brand Guidelines
Keep your brand constant across all your marketing channels with documented guidelines for all designers to follow.
Textures
Nobody wants a flat brand. Bring yours to life through the use of textures and overlays.
Custom Logo Designs
There are no cookie cutter logos or branding when you work with the DCM team. Here are just a few of the brands we've created.
The Steps to
Creating A Complete Brand
I bring a marketing strategy into the brands DCM designs to position you for success as your business grows.
Creating a success business relies on two things: quality product and a quality brand. If you know you’ve got the former, then I’ll help you create the latter.
A brand is SO much more than just a pretty logo. It’s who you are both digitally and in-person.
It’s how you appear, yes, but also what you stand for and how you articulate yourself that will attract your target client.
Accurately convey who you are and what you/your company does and the RIGHT client will see that and come running.