Every Company Needs Content MarketingBut is yours sending the right message?
You have great photos of your events, but are you writing the right copy to really sell your services? Are you leveraging your email list to both position yourself as an expert AND get business in the door?
It takes more than just a pretty photos to showcase what you can do. Potential clients meet a company through social media (Instagram, Facebook, LinkedIn) and get to know them through their content. It’s the trust developed with content that pushes them to engage. Don’t skip a step and miss out on potential business.
How I Can HelpWith more than 20 years as a published writer, I've got the track record (and bylines to prove it!) of producing content that will get you noticed and turn followers into leads.
Having a blog can go a long way to increasing traffic to your website, but your stories won’t be found unless you do it strategically. I’ve held top editorial positions at multiple media outlets, including more than 10 years at BizBash–the leading trade publication for the event industry–and can create an editorial calendar to rival any magazine.
Once the editorial calendar is set and your content pillars and content clusters determined, it’s time to go to work developing weekly, biweekly or monthly posts. This will not only help keep your website up-to-date (BONUS: “the Google” likes that) but also generate additional social media content for you. Two birds, one stone!
Get your name out there as a thought leader in the events industry with a guest blog in a trade publications. Your expertise + my words = great PR success! Let me put my journalism experience to work for you and write a blog on your behalf to submit for publication to your favorite outlet such as Special Events, Connect, SmartMeetings, Catersource and more.
We communicate more through email than any other digital platform in a day (and yes, I’m including social media too.) Email campaigns are a consistently reliable way to get directly in front of your target audience. I can generate email campaign ideas for you to execute or the DCM team can handle the writing and custom graphics for you.
Do you struggle to find the right photos and captions to represent your company on social media? The key to social media success is sharing the right content on the right platforms at the right time. I’ll scour through your library of event photos and create a social media calendar for you with photos and captions included.