Lorem ipsum dolor sit, consectetur iscing sed diam nonummy nibh euismo Lorem ipsum dolor sit, consectetur


Wedding Details

Sunday, 05 November 2017
2:00 PM – 3:30 PM
Mas Montagnette,
198 West 21th Street, NY

+1 843-853-1810

relationship-based pitching publicist approach for media relations

Public Relations for Service-Based Businesses

Increase Your Brand Awareness
With Strategic Media Relations

Editorial quotes, features, guest articles, and public speaking all factor into a comprehensive PR strategy.

You know you’re awesome at what you do, so shouldn’t everyone else know that too? Public relations can help. When a respected trade magazine or news outlet quotes you in a story or publishes your guest blog, that adds more legitimacy to your expertise, which in turn can help increase your bottom line.


DCM’s Approach to Media Relations

Channing has spent years developing relationships with the writers and editors at the top outlets for the special event industry and business publications. Combined with 10+ years of experience on the editorial side of media, she knows what they are looking for and how to pitch to get their attention, a skill she’s trained our team of publicists to do as well.


This means DCM specializes in relationship-based pitching with a focus on getting the right story about your company into the right media outlet at the right time. By doing 1-1 pitching based on the relationships we’ve developed (and new ones that are cultivated daily), we’re able to get a higher success rate of published stories and quotes than sending a mass press release on the hopes someone bites.


Just like how you want to feel special and prioritized by me, so do media publications and that’s what we deliver to them on your behalf.

Successful PR Pitches

Here are just a few of the media outlets who have published content about or written by DCM clients.

How It Works

What you can expect with a DCM publicist.

Step 1: Outlining Your Expertise

First we'll sit down and evaluate the events you have coming up that could be worth coverage either beforehand or after as well as and the topics that truly show what makes you a baller worth having his/her face in ALL the places.

Step 2: Choosing the Target Publications

Not every trade pub or lifestyle blog/magazine is going to be the right fit for you. We'll evaluate the ones out there that your target clients are reading and have the highest chance of publishing a story about you. THOSE are where we'll focus our efforts.

Step 3: Creating a Pitching Kit & Calendar

Next our editorial team will write your bio and pull any past accolades to create a pitching kit that makes you SHINE! While that happens, our publicists will create a pitching schedule based on your target publication's editorial plans and upcoming events. We believe in full transparency on projects so this will be all documented in a shared document for you to track the status of any planned pitches at your leisure.

Step 4: Pitching

DCM does NOT subscribe to the ``write a press release, mass distribute and hope a story is picked up`` approach to PR. Thoughtful pitches to targeted publications have a higher rate of being picked up than a standard release. It's not about why anyone should write about you, it's about why THAT PARTICULAR OUTLET should write about you.

We'll sort through our journalist contacts and their current source needs daily to find the right opportunities for you and pitch accordingly.

Step 5: Followups, Interviews, Photos

Sometimes it takes more than one pitch to a single outlet to be successful. Your dedicated publicist will handle all followups with the writers, including coordinating interview times with your schedule, providing any necessary background information or photos, and getting links and hard copies (as applicable) of the stories when they are published.

Looking to be share your expertise and insights as a speaker for events, podcasts and webinars?

Yep! We've got that covered too. Sourcing speaking opportunities is all part of the PR gig!

DCM Clients in the News

They are thought leaders, game changers, and experts in their field and we make sure they get the coverage they deserve.

Awards Received

In addition to providing our clients as sources for media stories and features, we also nominate and submit them for awards that recognize the best of the best in the events industry.

Take the first step

Harness the power of public relations to increase your brand awareness, notoriety, AND get those coveted backlinks for SEO.

*NEW* Website Projects REVEALED!!!

Get an idea of how pretty and EFFECTIVE your site could be by working with DCM.