Marketing & PR That Drives Sales Results, Not Just Likes
Strategic marketing services for event professionals who want to attract their ideal clients, qualify & convert leads faster, and be seen as thought leaders in the industry.
You didn’t start your event business to spend hours tweaking your website copy or figuring out what to post on Instagram. But you do need to stand out, stay visible, and bring in leads that actually convert.
That’s where we come in.
The DCM Krewe (aka our team) specializes in helping event companies build brands that attract their ideal clients and execute marketing strategies that drive sales, not just collect followers.
From branding and websites to content strategy and PR, we help you cut through the noise, clarify your message, and market with purpose.
Our Services
We make sure every tactic works with the others to support your bottom line.
Marketing Playbook
Your custom marketing strategy outlined in a way you can actually use.No more guessing about how to market your business. The Marketing Playbook gives you a clear, 100% customized strategy for how to market your business across every channel—from social to email to website updates—so you (and your team) can stay consistent, focused, and aligned your sales goals.
Marketing Consulting
From strategy to execution, get support every step of the way.With your Marketing Playbook in hand, Channing acts as your fractional CMO, guiding you through the monthly execution with clear instructions, video tutorials, and priorities aligned with your monthly and quarterly sales goals. Let's keep your marketing consistent, intentional, and designed for profitabilty.
I hired Channing to help me build a Marketing Playbook and then had her work with me on a monthly basis to execute that playbook. I highly suggest new & rebranding companies do that.
I now have a clear understanding of what I need to do to get my name out there and do it in a way that aligns with my brand.
– Scott Gerke, Visualize Entertainment
Brand & Visual Identity
Attract the right clients, not just any clients.Whether you're launching something new or refining your position in the market, we’ll design a brand that both represents you and attracts your ideal client, which begins with a visual identity that has impact and immediately conveys your value.
Website Design & Development
Look the part—and convert!When done correctly, your website is often the first impression for a new prospective client. We build strategic websites with solid SEO foundations that not only reflect your brand, but guide visitors to take action.
Content Marketing
Stay visible, build trust, and generate more leads.Content marketing is how you guide prospects from awareness to action. Our team of experienced copywriters ghostwrites blogs, email campaigns, and social media content that positions you as both a thought leader and a solution to your clients’ problems—so your brand stays top-of-mind and your inbox stays active.
PR & Media Strategy
Stop being the event industry's best kept secret.We turn your founder into a recognized thought leader through strategic media outreach. From top-tier publications to podcasts and event stages, we position them as a go-to expert—so leads come in warm, already trusting your expertise.
Samantha Wolbert
OwnerChanning and the team at DCM are such a great resource for any small to mid size business looking for a longterm partner who you can lean on for a variety of things! They are an amazing resource and always so responsive and timely with projects.
Laura Carroll
OwnerChanning is amazing to work with. She cares deeply about your company's message and gives personal attention to her clients. Her marketing strategies are always spot on and have helped me build my clientele. She is passionate, driven and extremely fun to work with!
Laura Carroll
OwnerAfter years of having an out-of-date website that did not reflect the essence of my business, Channing came in and created something that I am truly proud of!
JC Moseley
Operations ManagerWe recently worked with Channing and DCM Krewe to get our website up and running. They really have their process organized and down to a science which streamlined the experience. I highly recommend them. We look forward to our next project with the DCM Krewe!!
Brian Moyer
Managing PartnerChanning has such a gift for blending brand positioning and marketing language throughout our website. I can depend on her to field any questions with timeliness and thoughtfulness. I can't count how many times I've recommended her to our clients!
Scott Gerke
Owner & DJI hired her to help me build a marketing playbook and then had her work with me on a monthly basis to execute that playbook. I highly suggest new & rebranding companies do that. I now have a clear understanding of what I need to do to get my name out there and do it in a way that aligns with my brand.
Sarah Petersen
OwnerHaving worked with other ‘PR & Marketing Companies’ in the past, and left truly disappointed in the investment, I was nervous about investing again in this arena. Those feelings were quickly wiped away. Channing is an experienced, connected, and insightful professional who has made tangible changes for my business and my mindset. Thank you, Channing, for restoring my faith in PR and Marketing, for telling me hard truths, and encouraging the good ideas!
Robin Turnipseed
OwnerNeed to tell you that I am living in the 2 craziest weeks of the year right now (with end of year school and a couple businesses) and the ONLY way I am staying productive is with your pockets of time teachings/tips. Just needed you to know how good and helpful the stuff you are putting into the world is!
Amaia Stecker
Managing PartnerThanks for helping me get my message down pat! Being able to clearly and succinctly speak with potential clients and determining if it's a good fit has helped me grow in the best way possible!
Michelle Schrader
Vice PresidentI cannot say enough about how wonderful DCM Communications is. We hired Channing Muller to help us get ready for our first Home Show, and it was the BEST decision we made in preparation for our event. From new businesses looking to streamline their branding, social media strategies, and improve their marketing strategies to existing businesses looking to take the next step in growing their brand or any group looking to make their social and promotional event an absolute hit...give this amazing Boss Lady a call.
Advertising
Advertising should be part of every successful marketing program. Whether in print or digital, social or mainstream, we can help you choose the right place to spend your dollars and design the campaign.
Social Media Strategy
A successful social media strategy requires you be on the platforms where your target clients spend their time AND posting content that resonates. We can create a customized strategy & playbook for you to execute on with complete clarity.
Let's Get To Work
Ready to see your brand awareness increase and business goals become realities? It all starts with a 1-1 call to ensure we're the right fit.