Ditch the Guesswork. Get A Strategy That Works.
Doing everything isn’t the answer. Doing the right things is.
You need more than a pretty logo or a clever Reel hook.
A successful strategy connects the dots so your content, email, and sales are all working in the same direction.
Enter: The Marketing Playbook.
Led by DCM’s Principal & Founder Channing Muller, this deep-dive audit of your brand, digital presence, and current marketing uncovers what’s working, what’s wasting your time, and where the untapped potential lies.
This crystal-clear, action-focused roadmap will align your marketing with the outlined business goals and finally get a return on all that effort.
I hired Channing to help me build a Marketing Playbook and then had her work with me on a monthly basis to execute that playbook. I highly suggest new & rebranding companies do that.
I now have a clear understanding of what I need to do to get my name out there and do it in a way that aligns with my brand.
– Scott Gerke, Visualize Entertainment
How It Works
What you can expect when we create your Marketing Playbook.
What's Included
→ Kickoff strategy session to define top 2 ideal client personas, current marketing, and business goals
→ Brainstorming for campaigns and content ideas
→ Review of Google Analytics, social insights, and email campaign performance
→ Competitor analysis to determine opportunities to stand out in your market
→ Evaluation of all efforts across 5 pillars:
1) Brand
2) Social Media
3) Email Marketing
4) Advertising
5) Website
→ Audit takeaways and pillar-specific recommendations
→ Suggestions to improve visibility, consistency, and ideal client attraction
→ Content ideas & platform-specific posting tactics
→ Your first 5 campaigns including:
1) Target audience segments
2) Initial & followup subject lines per email campaign
3) Messaging direction, timing, and follow-up tips
→ Dedicated 1:1 Q&A call each month covering all marketing, PR and sales initiatives as desired
→ Copyedits, video tutorials and additional support via email as you execute on the Playbook and/or other marketing efforts
”
Channing and the team at DCM are such a great resource for any small to mid size business looking for a longterm partner who you can lean on for a variety of things! They are an amazing resource and always so responsive and timely with projects.
I hired her to help me build a marketing playbook and then had her work with me on a monthly basis to execute that playbook. I highly suggest new & rebranding companies do that. I now have a clear understanding of what I need to do to get my name out there and do it in a way that aligns with my brand.
It's hard for me to let go of control but hiring DCM was the best decision I made.
DCM Communications knows their stuff. The social media and blog strategy they designed for us was creative, integrated across platforms, on-brand and an effective use of our marketing budget. Thanks to DCM, we now have a clear path forward for building our customer following.
Working with Channing has been very fruitful, and I highly recommend her company and services. Not only have I received great general info, she provides very real and very actionable solutions to help me resolve my most pressing business concerns. Great ROI!!!
She was always available and reliable when I've needed her services. She has always produced in a timely manner and follows-up on point. Channing would be a great asset to anyone's company and that breathe of fresh air that you were just looking for.
Thank you for making me take the time to really think about who I want to work with, how I want to market myself and business, and the best way to do it for me. I'm so excited about the changes I will be making to my wedding design business.
Channing is an experienced, connected and insightful professional who has made tangible change for my business and my mindset. She has provided me with direction and skills to be confident in what I offer and ideas to help me grow in ways I thought were pipe dreams.
Channing was fantastic at guiding us through the process of re-branding and updating our website in order to target the right audience and deliver our event related content in a more dynamic and attractive way. Her constant energy and creativity for our project contributed to the success of our website, as we have already received positive feedback from past and current clients. Thanks again, Channing!
DCM Communications was the missing link and the perfect fit for our company. We knew that we wanted to redo our website so I started the search. I knew as soon as we had our first conversation that she was the one. Her knowledge of events and what our company does was the icing on the cake. She truly understood our needs. I'm so happy I found DCM Communications. It has been an amazing experience!
DCM Communications knows their stuff. The social media and blog strategy they designed for us was creative, integrated across platforms, on-brand and an effective use of our marketing budget. Thanks to DCM, we now have a clear path forward for building our customer following.
A special thank you to D Channing Muller the owner of DCM Communications. Her company extracted the visions in my head and created what you see today. Please trust me when I tell you that without her, this site would look completely different. ? Brand revamp, logo creation, website creation and social media strategy are just a few of her specialties. Thank you Channing.
I highly recommend Channing & DCM Communications if you are looking for a marketing strategy to raise brand awareness. Channing is very talented and I've seen tremendous growth since working with her. She is extremely experienced and I look forward to working with her on future projects.
Channing is not only wonderful at what she does for businesses, but also wonderful at helping her fellow creative souls navigate the entrepreneur pathways. After speaking with her for just a short period of time, I feel more confident in my skills, have a more focused view of my business plan, and am armed with a confidante and cheerleader moving forward.
Channing was an absolute blast to work with! In addition to Channing knowing her stuff as far as branding/target marketing in the events industry is concerned, she is very down to earth, straightforward/forthright, funny, and just a really cool person. I am very pleased with the new logo and vision board and marketing expertise that Channing and her team delivered for my companies marketing efforts.
Optional Add-Ons
Ready to Get a Some Clarity?
Stop guessing about what marketing is best for your business and get clear direction & campaign tailored to YOUR goals.