Public Relations for Service-Based Businesses

Step 1: Outlining Your Expertise

First we'll sit down and evaluate the events you have coming up that could be worth coverage either beforehand or after as well as and the topics that truly show what makes you a baller worth having his/her face in ALL the places.

Step 2: Choosing the Target Publications

Not every trade pub or lifestyle blog/magazine is going to be the right fit for you. We'll evaluate the ones out there that your target clients are reading and have the highest chance of publishing a story about you. THOSE are where we'll focus our efforts.

Step 3: Creating a Pitching Kit & Calendar

Next our editorial team will write your bio and pull any past accolades to create a pitching kit that makes you SHINE! While that happens, our publicists will create a pitching schedule based on your target publication's editorial plans and upcoming events. We believe in full transparency on projects so this will be all documented in a shared document for you to track the status of any planned pitches at your leisure.

Step 4: Pitching

DCM does NOT subscribe to the ``write a press release, mass distribute and hope a story is picked up`` approach to PR. Thoughtful pitches to targeted publications have a higher rate of being picked up than a standard release. It's not about why anyone should write about you, it's about why THAT PARTICULAR OUTLET should write about you.

We'll sort through our journalist contacts and their current source needs daily to find the right opportunities for you and pitch accordingly.

Step 5: Followups, Interviews, Photos

Sometimes it takes more than one pitch to a single outlet to be successful. Your dedicated publicist will handle all followups with the writers, including coordinating interview times with your schedule, providing any necessary background information or photos, and getting links and hard copies (as applicable) of the stories when they are published.