Strategic PR for Event Companies
Strategic PR That Builds Credibility, Authority And Supports Lead Generation
We don’t blast press releases. We build relationships and authority, which bring in leads.
Visibility is great. But visibility with intention? That’s how you get real ROI on public relations initiatives.
At DCM, we help event professionals use media relations to attract the right kind of attention: press coverage that supports your sales goals, builds long-term credibility, and sets you apart from the competition.
You won’t find cookie-cutter pitches or empty PR promises here, but rather a strategy-first approach tailored to your business goals.
Channing takes the time to get you to understand your client and the services you offer/they need and is incredibly effective at reaching them. She’s gotten me more press quotes & awards than I ever thought I’d have.
– Amaia Stecker, Pilar & Co
How Our PR Services Work
Get featured. Get noticed. Get results tied to your sales goals.
We don’t just send a press release and hope for coverage. We design every step to support building your brand authority in front of the audience that has the highest conversion rate potential.
What You'll Get
Media relations that puts you in the room (and in the press) with buyers who matter to your business.
DCM’s media and speaking services are built to help event professionals and service business owners become known as thought leaders.
Here’s what’s included in every engagement:
→ In-depth discovery to identify your most compelling media angles & speaking topics
→ Custom media kit & speaker abstract creation that supports your brand positioning
→ Full digital audit with PR-readiness recommendations across website and socials
→ Shared pitching calendar to track all coverage, speaking, and follow-up opportunities
→ Personalized pitches sent to outlets your prospective clients actually read
→ Relationship-driven outreach backed by years of development & proven track record of success, NOT a generic press blast to the void
→ Coordination for interviews, features, photos, and follow-ups
→ Monthly calls to review wins, adjust strategy, and maximize ROI
→ Research and pitch outreach for targeted speaking gigs (in-person & virtual)
→ Interview prep and on-stage coaching to ensure confident delivery
→ Contract negotiation & speaking fee management (when applicable)
→ Guidance on how to turn each speaking opp into leads and long-term visibility
→ Consistent tracking of pitch performance and media placements
→ Guidance and recommendations for ways to repurpose wins across your content & email marketing efforts
→ Strategic follow-ups that connect PR back to your marketing & sales funnel
Who This is for
You’re ready for PR if…
✔️ You have a solid track record of exceptional service and want to be seen as a thought leader
✔️ You’re tired of relying solely on word-of-mouth and want strategic visibility on a larger scale
✔️ You want press that aligns with your business goals
✔️ You want speaking gigs that put you in front of prospective clients and position you as a thought leader among industry peers
✔️ You’ve outgrown the DIY marketing hustle and need a pro to get you to the next level
✔️ You value partnerships with experts in their field who can lead the way
✔️ You’re ready to capitalize on press to drive website traffic & leads
Do you want to Be Seen by Even More People?
Let's create a PR strategy that gets you visibility in front of the right people to build authority, credibility, and drive growth.