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Wedding Details

Sunday, 05 November 2017
2:00 PM – 3:30 PM
Mas Montagnette,
198 West 21th Street, NY

+1 843-853-1810

blurred photo of people on a trade show floor

How To Do Effective Event Marketing

Increase registrations & Attendance with these tactics

Plus a cautionary tale of what NOT to do.

You are putting in effort to create an exemplary event. Whether it’s in-person, hybrid or virtual you need attendees to make it a success. Increasing registrations (and revenue!) and getting people to actually show up relies on effective event marketing.


During the this how-to focused Masterclass I am going to walk through:


  • Examples of accuracy vs. transparency in marketing language & images
  • How to craft a crisis communication plan (and enact it) if your event plans change
  • Ways to keep guests happy with Plan B
  • A cautionary tale of what NOT to do when enacting Plan B



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