3 Strategies to Make the Most of Your Trade Show Experience

No one is committing to a trade show these days just for the fun of it.

Travel is expensive. The exhibitor fees are high. You want to be sure that all the time, money, and effort you put into creating an effective on-site experience can be directly connected to the entire reason you are there:

Creating new business opportunities!

The most critical thing you can do before a trade show to make sure your investment connects to your bottom line is brush up on effective lead qualification & sales techniques.

Recently, I witnessed some solid sales wisdom from a surprising source: a few savvy local tweens.

The sales principles they demonstrated are a solid reminder for anyone gearing up to exhibit at a trade show or conference.

3 Sales Strategies to Master for Cold Outreach

Watch this quick 3-minute video to learn:

→ The top skill that the person manning your trade show booth should have
→ The best thing to get in front of in your trade show pitch to keep people from just passing you by
→ An important mindset shift to help you deal with rejection

Tune in to learn effective sales techniques from the lemonade stand 🍋