How To Create A Strong and Memorable Personal Brand
Everyone has a personal brand. The question is who is telling the story? Here's the exact step to create your personal branding.
5 Common Website Design Mistakes to Avoid
Whether you are looking DIY a new website or hire a professional, be sure to avoid these easily-made mistakes in your design.
Brand Guides: Why Your Business Needs One And What to Include
Brand guides help you get the most out of the investment you made in your business's branding. Here's why you need one, when you need it and what to include.
3 Tips for Choosing a Marketing Agency or Consultant
Lots of people can make a poor product look good. Don't get suckered in. Keep these 3 things in mind when choosing a marketing agency or consultant.
Politics and Business: Do They Mix? If So, When?
The world has been very politically charged. But should your politics enter your business and brand? Here's what to consider from a publicist POV.
Develop Brand Loyalty By Speaking Out
Create customer loyalty for the long haul by unapologetically sharing your company values. You'll alienate some, but also
Tips for Creating Customer Loyalty
There has been a shift in how consumers are spending money since the pandemic began and creating customer loyalty is even more important now.
First Steps of Executing A Rebrand
When it comes to rebranding a business, you need to do it carefully in order to keep the brand equity you've built. Here are the first steps.
When A Pretty Logo Is No Longer the RIGHT Logo
Sometimes the pretty logo isn't the right one for your business. Creating the RIGHT logo design requires more than aesthetics to be considered.