How to Handle Client Disputes: A 4 Step Guide for Business Owners
Learn how to handle sudden client dissatisfaction professionally by focusing on facts, removing emotions, and responding empathetically.
3 Olympic Commercials and What Makes Them Great
Learn three effective sales techniques to maximize your trade show success, inspired by an unlikely source. Discover how to qualify leads, captivate your audience, and handle rejection like a pro.
When to Boost a Facebook Post (and How to Choose the Right One)
Learn how to know when you should boost a Facebook or Instagram post and how to choose the right one with this detailed guide.
Event Sponsorship Lessons from the Boston Marathon Medal Controversy
Learn how to choose the right post, audience, and budget for boosting a Facebook or Instagram post with this detailed guide.
Choosing A Facebook or Instagram Post to Boost (And How To Do It Effectively)
Learn how to choose the right post, audience, and budget for boosting a Facebook or Instagram post with this detailed guide.
3 Marketing & PR Lessons Small Businesses Can Learn from the 2024 Grammys
Small business owners can learn a lot from the happenings at the 2024 Grammy Awards. Here are my top takeaways for marketing & PR moves to make (and avoid.)
When to Speak Out or Stay Silent as a CEO
Should you be speaking out, or staying quiet, on current events and politics? Is staying silent on social issues a problem? Let's discuss.
Paid Media vs. Earned Media: Is Paid Worth It?
Getting your name in a media outlet is very exciting, but is paid media as beneficial as earned? Here's how to decide what's right for your brand.
4 Questions to Answer Before Discussing Politics on Your Business Pages
We all have opinions on politics, but should you be sharing those opinions on your business pages? Here are 4 questions to ask yourself before you do.
5 Tips for Increasing Your Instagram Growth
If increasing your reach and followers on Instagram is a priority, start employing these 5 tips for what's currently working on the platform.