The 2 Words to Avoid for More Effective Marketing Copy
Writing can be hard, but I BEG you for the love of all that is holy: avoid using these two words. Your marketing copy will be more effective with the alternatives offered up inside.
4 Business & Marketing Podcasts for Continuing Education
Looking to switch your podcast listening from entertainment to purposeful? Here are the top business and marketing podcasts I'm listening to now.
You CAN Have Family Time and Be An Entrepreneur. Here’s How To Do It.
It is 100% possible to have time for family and be a successful entrepreneur. These are the top 4 shifts to make it reality for you.
Are AI & ChatGPT Assets or Liabilities to Event Professionals?
There's a lot of talk about AI and ChatGPT right now. Is it going to help your event business or make you irrelevant? Let's discuss.
The Single Most Important Aspect of Your Small Business Marketing Strategy
There are a lot of tactics you can use, but your entire marketing strategy should center around this one principle.
Copywriting and Content Creation Tips for Effective Event Marketing
You got out the announcement email and early bird promotion, now what? Here are some ideas for creating content to use as event marketing.
Why You Don’t Have to Follow Trends to Grow Your Brand on Social Media
Some will tell you that following trending topics and audio is the only way to grow on social media. I disagree and here's why (plus proof!)
My 3 Step Process for Turning Down Prospective Clients
When someone wants to hire your company, it can be hard to turn down that revenue. It can also be very necessary. Here's why and how I do it.
Why Video Needs to Be Central to Your 2023 Content Marketing Strategy
Content is still king but VIDEO is the queen. Here's why video should be at the core of your 2023 marketing strategy as a service business.
How To Stop Being Overwhelmed by Marketing as an Entrepreneur
Do you ever get overwhelmed by all the things you hear you "should" be doing to market your business? This video will help you manage those moments with less stress.