Are AI & ChatGPT Assets or Liabilities to Event Professionals?
There's a lot of talk about AI and ChatGPT right now. Is it going to help your event business or make you irrelevant? Let's discuss.
The Single Most Important Aspect of Your Small Business Marketing Strategy
There are a lot of tactics you can use, but your entire marketing strategy should center around this one principle.
Copywriting and Content Creation Tips for Effective Event Marketing
You got out the announcement email and early bird promotion, now what? Here are some ideas for creating content to use as event marketing.
Why You Don’t Have to Follow Trends to Grow Your Brand on Social Media
Some will tell you that following trending topics and audio is the only way to grow on social media. I disagree and here's why (plus proof!)
My 3 Step Process for Turning Down Prospective Clients
When someone wants to hire your company, it can be hard to turn down that revenue. It can also be very necessary. Here's why and how I do it.
Why Video Needs to Be Central to Your 2023 Content Marketing Strategy
Content is still king but VIDEO is the queen. Here's why video should be at the core of your 2023 marketing strategy as a service business.
How To Stop Being Overwhelmed by Marketing as an Entrepreneur
Do you ever get overwhelmed by all the things you hear you "should" be doing to market your business? This video will help you manage those moments with less stress.
2 Big Marketing Lessons From Instagram’s Recent Issue
If increasing your reach and followers on Instagram is a priority, start employing these 5 tips for what's currently working on the platform.
Why Trusting Your Gut Matters When Hiring A Business Coach
Whether you are looking DIY a new website or hire a professional, be sure to avoid these easily-made mistakes in your design.
Upcoming Live Trainings & Workshops
Full rundown of the live trainings and workshops I'll be hosting this month. Save your seat!