The Biggest Branding & Design Mistakes Event Pros Make & How to Fix Them
Many event pros make branding mistakes that weaken their impact. Learn how to fix these missteps and make your brand work for you!
Tagline vs. Brand Positioning Statement: Definitions & How To Use Them
Struggling to define your brand messaging? Learn the key differences between a tagline and a positioning statement, plus which one to prioritize for a stronger brand.
Why Every Business Needs Brand Guidelines and How to Get Started
Discover the importance of brand guidelines for your business. Learn what to include to ensure consistency and build trust with your audience.
Event Sponsorship Lessons from the Boston Marathon Medal Controversy
Learn how to choose the right post, audience, and budget for boosting a Facebook or Instagram post with this detailed guide.
The Number 1 Mistake To Avoid When Looking to Build A New Website
You've decided your business or personal brand needs a new website. GREAT! Make sure to avoid this costly mistake when hiring a website developer.
How to Build Your Own Website in 4 Clear Steps
Building a website is like building a house: street, foundation, floor plan, build & decorate. Here's how to use those 4 steps to build your website.
Develop Brand Loyalty By Speaking Out
Create customer loyalty for the long haul by unapologetically sharing your company values. You'll alienate some, but also
Tips for Creating Customer Loyalty
There has been a shift in how consumers are spending money since the pandemic began and creating customer loyalty is even more important now.
First Steps of Executing A Rebrand
When it comes to rebranding a business, you need to do it carefully in order to keep the brand equity you've built. Here are the first steps.
