Why Website Maintenance is So Important for Leads
Having a beautiful website is GREAT, but it also needs to be maintained regularly in order to work for lead generation. Here's why (and how) to do it.
The 2 Words to Avoid for More Effective Marketing Copy
Writing can be hard, but I BEG you for the love of all that is holy: avoid using these two words. Your marketing copy will be more effective with the alternatives offered up inside.
4 Business & Marketing Podcasts for Continuing Education
Looking to switch your podcast listening from entertainment to purposeful? Here are the top business and marketing podcasts I'm listening to now.
You CAN Have Family Time and Be An Entrepreneur. Here’s How To Do It.
It is 100% possible to have time for family and be a successful entrepreneur. These are the top 4 shifts to make it reality for you.
The First 5 Expenses When Launching A New Business
You've got an idea for a new business. Great! Before you invest things you may not need, see my list of the first 5 business expenses to get started.
Need to Cut Costs in Your Business? Evaluate at These 4 Things First
When money gets tight, the first thing entrepreneurs tend to cut is marketing even though that's when it's needed most. Instead, evaluate these 4 expenses.
2 Tips for Keeping Your Sanity (and Marketing Flow) During Busy Season
Summer means more vacations and kids out of school, yet still you have a business to run. Here are my tips for staying sane & continuing your marketing.
Are AI & ChatGPT Assets or Liabilities to Event Professionals?
There's a lot of talk about AI and ChatGPT right now. Is it going to help your event business or make you irrelevant? Let's discuss.
4 Questions to Answer Before Discussing Politics on Your Business Pages
We all have opinions on politics, but should you be sharing those opinions on your business pages? Here are 4 questions to ask yourself before you do.
Do You Approach Your Marketing Strategy Like a Farmer or Hunter?
There are two kinds of marketers: hunters and farmers. Which should you be when marketing your business? Read to find out.