Are AI & ChatGPT Assets or Liabilities to Event Professionals?
There's a lot of talk about AI and ChatGPT right now. Is it going to help your event business or make you irrelevant? Let's discuss.
4 Questions to Answer Before Discussing Politics on Your Business Pages
We all have opinions on politics, but should you be sharing those opinions on your business pages? Here are 4 questions to ask yourself before you do.
Do You Approach Your Marketing Strategy Like a Farmer or Hunter?
There are two kinds of marketers: hunters and farmers. Which should you be when marketing your business? Read to find out.
The Single Most Important Aspect of Your Small Business Marketing Strategy
There are a lot of tactics you can use, but your entire marketing strategy should center around this one principle.
Copywriting and Content Creation Tips for Effective Event Marketing
You got out the announcement email and early bird promotion, now what? Here are some ideas for creating content to use as event marketing.
4 Steps to Getting Started with Email Marketing
You know you need to do email marketing. However, you don't know where to start and/or how to build your list. I got you. Here's the process
Is Social Media Worth the Investment for Business? The Pros & Cons to Consider
Social media is so mainstream, but it's also fickle. Is it really worth investing in for your business? Here are my top pros and cons.
5 Content Creation Hacks for Small Business Success
Whether you love or loathe marketing, it is a crucial element of small business success. Here are 5 hacks for creating content faster.
Why You Don’t Have to Follow Trends to Grow Your Brand on Social Media
Some will tell you that following trending topics and audio is the only way to grow on social media. I disagree and here's why (plus proof!)
My 3 Step Process for Turning Down Prospective Clients
When someone wants to hire your company, it can be hard to turn down that revenue. It can also be very necessary. Here's why and how I do it.