Are AI & ChatGPT Assets or Liabilities to Event Professionals?
There's a lot of talk about AI and ChatGPT right now. Is it going to help your event business or make you irrelevant? Let's discuss.
4 Questions to Answer Before Discussing Politics on Your Business Pages
We all have opinions on politics, but should you be sharing those opinions on your business pages? Here are 4 questions to ask yourself before you do.
Do You Approach Your Marketing Strategy Like a Farmer or Hunter?
There are two kinds of marketers: hunters and farmers. Which should you be when marketing your business? Read to find out.
The Single Most Important Aspect of Your Small Business Marketing Strategy
There are a lot of tactics you can use, but your entire marketing strategy should center around this one principle.
Copywriting and Content Creation Tips for Effective Event Marketing
You got out the announcement email and early bird promotion, now what? Here are some ideas for creating content to use as event marketing.
Is Social Media Worth the Investment for Business? The Pros & Cons to Consider
Social media is so mainstream, but it's also fickle. Is it really worth investing in for your business? Here are my top pros and cons.
5 Content Creation Hacks for Small Business Success
Whether you love or loathe marketing, it is a crucial element of small business success. Here are 5 hacks for creating content faster.
Why Video Needs to Be Central to Your 2023 Content Marketing Strategy
Content is still king but VIDEO is the queen. Here's why video should be at the core of your 2023 marketing strategy as a service business.
How To Stop Being Overwhelmed by Marketing as an Entrepreneur
Do you ever get overwhelmed by all the things you hear you "should" be doing to market your business? This video will help you manage those moments with less stress.
6 Tips for End-of-Year and Holiday Email Marketing
It's officially time for the end-of-year and holiday email campaigns to go out. Here's the latest insights & data on what's working now.