5 Email Marketing Mistakes to Avoid in 2024
Email marketing is a cornerstone of any small business marketing strategy. Make sure it stays that way and avoid these 5 mistakes in 2024.
The Best Way to Use AI in Marketing (So Far)
AI is here and it's not going anywhere. I've been skeptical about how to use it well in marketing, but I found a way I can champion
Gary Vee’s Marketing Advice for Event Pros (And My Take On It All)
Marketer Gary Vaynerchuk spoke at an event industry conference offering up marketing advice for event professionals. Here are the top takeaways and my thoughts on each tip.
Importance of Content Marketing for Service-Based Small Businesses
There are a lot of ways to approach marketing your business, but service-based small businesses need to prioritize content marketing. Here is why (and how) to do it.
Why Website Maintenance is So Important for Leads
Having a beautiful website is GREAT, but it also needs to be maintained regularly in order to work for lead generation. Here's why (and how) to do it.
Need to Cut Costs in Your Business? Evaluate at These 4 Things First
When money gets tight, the first thing entrepreneurs tend to cut is marketing even though that's when it's needed most. Instead, evaluate these 4 expenses.
2 Tips for Keeping Your Sanity (and Marketing Flow) During Busy Season
Summer means more vacations and kids out of school, yet still you have a business to run. Here are my tips for staying sane & continuing your marketing.
4 Questions to Answer Before Discussing Politics on Your Business Pages
We all have opinions on politics, but should you be sharing those opinions on your business pages? Here are 4 questions to ask yourself before you do.
Do You Approach Your Marketing Strategy Like a Farmer or Hunter?
There are two kinds of marketers: hunters and farmers. Which should you be when marketing your business? Read to find out.
4 Steps to Getting Started with Email Marketing
You know you need to do email marketing. However, you don't know where to start and/or how to build your list. I got you. Here's the process