Lorem ipsum dolor sit, consectetur iscing sed diam nonummy nibh euismo Lorem ipsum dolor sit, consectetur


Wedding Details

Sunday, 05 November 2017
2:00 PM – 3:30 PM
Mas Montagnette,
198 West 21th Street, NY

+1 843-853-1810


How to Grow Your Small Business Email List Without An Lead Magnet

How to Grow Your Small Business Email List Without An Lead Magnet

After reading that headline, you may be thinking:


What?!? No opt-in? But that goes against everything marketing coaches talk about??? That’s impossible.


To which I say…

Here’s the deal:


It is 100% possible to grow your email list WITHOUT an opt-in or lead magnet of any kind.


There are two ways to do it in fact, and both of them fall under the same category: relationship marketing. One requires face-to-face interaction and one does not.


So yeah, there literally is something for every level of introvert and extrovert.

Method 1: Social Media Engagement

I’m not just talking about scrolling and liking here, friend. A “like” is not true engagement. It’s action, but so is a smile at a stranger. Doesn’t mean I want to actually talk to them.


In this case, I am talking about engagement by:


→ Sourcing people you can help via hashtags
→ Commenting thoughtfully on their posts & offering value
→ Eventually sliding into the DMs


I say “eventually” because you truly need to establish a rapport and make sure they are replying to comments (on profile or via DM), following you back, and establishing a two-way relationship before you can move the relationship off social.


Once that is built, then you can ask them for an email address to send over a helpful tip, schedule a call, etc. Boom! Email list growth.


Granted, it’s a slower growth process like the farmer approach here, but it WORKS and is therefore a solid option for those who:


→ do not want to make an opt-in
→ do not have money to spend ads to promote it
→ who love to engage on social media

Method 2: Networking

This is the perfect fit for my social butterflies who LOVE to get out and about talking to people.


Here’s what you do:

→  At each event you go to, whether it’s an official networking one or just a social occasion, seek to make three new connections.
→  Get the business cards of those people to connect post-event.
→  Reach out with 1:1 emails a few days later with a followup about what you discussed and how you’d like to continue chatting OR simply how nice it was to meet them.

                →  Be sure to mention you’d like to stay in touch via your email list with [FILL IN THE BLANK] information you think they’d find helpful.
→  Add them into your email marketing platform and appropriate segment lists


Do NOT add them to a segmented list or input tags without making sure you have established a relationship. That is how you get spam complaints that will hurt your sender reputation.


If you do not feel comfortable adding them after your followup email, add them to a “New Connections” list first. Then, the first of each month you send out a “what you can expect” email to that group explaining the benefits of staying on your email list.


As long as they don’t unsubscribe, then you move them from New Connections to the other tags/segmented lists where they should live.


Boom! Email list growth.


Two approaches, no opt-in. You’re welcome.

Channing Muller is an award winning marketing & public relations consultant and the principal of DCM Communications. She works with event professionals and business owners to grow and scale their businesses with refined marketing strategies developed through one-on-one and group consulting, customized marketing programs and public relations. She has been named a "25 Young Event Pro to Watch" by Special Events magazine and "40 Under 40" by Connect Meetings. Channing is an avid runner, lover of labrador retrievers, good food, delicious drinks, and an advocate for the American Heart Association. Follow her on Instagram @ChanningMuller.

*NEW* Website Projects REVEALED!!!

Get an idea of how pretty and EFFECTIVE your site could be by working with DCM.