Do you put all your money into a single investment? Clearly not. The same applies to your marketing plan. Here's how you create a diverse strategy that's not reliant solely on social media.
The title "consultant" has always been a very vague term used by people who didn't always want to explain what they actually do. Conversations often ran something like this:
Party A: "I work in (insert field everyone understands). What do you do?"
Party B: "Oh, I'm a consultant."
Party A: (looks puzzled but nods in agreement like it all makes perfect sense)
While our explanation of a consultant is usually preceded by a qualifier or followed by an explanation, at it is for those of us who understand how lead generation works, the proliferation of consultants has increased significantly as society moves to an online working environment with flexible schedules.