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How To Choose A Marketing or Business Consultant

How to choose a marketing consultant

How To Choose A Marketing or Business Consultant

The title “consultant” has always been a very vague term used by people who didn’t always want to explain what they actually do. Conversations often ran something like this:

Party A: “I work in (insert field everyone understands). What do you do?”

Party B: “Oh, I’m a consultant.”

Party A: (looks puzzled but nods in agreement like it all makes perfect sense)

While our explanation of a consultant is usually preceded by a qualifier or followed by an explanation, at it is for those of us who understand how lead generation works, the proliferation of consultants has increased significantly as society moves to an online working environment with flexible schedules. 

A Consultant vs. A Good Consultant

Now you may be saying, “But Channing, YOU are a consultant.” And yes, this is true. However, I am not the right consultant for everyone. Sure, there are some marketing and business principles that are universal, which is how they become best practices, but DCM Communications is not the right consulting agency for everyone. I know it, my team knows it, and I make sure our clients and prospective clients know it. As much as I would love to help every business owner print money, that is just not reality. However, when it comes my niche, I very much am the expert…and have the clients and client success stories to prove it.

The Consultant Qualifiers

So what should you be asking an agency or consultant you are interviewing to decide if they are the right fit for your business? Let me explain:

Channing Muller is the principal and founder of DCM Communications. She works with event professionals and business owners to grow and scale their businesses with refined marketing strategies developed through 1-1 and group consulting sessions. Channing has more than a 15 years of experience in the communications industry serving in top roles within marketing, magazine & web editorial, advertising, and business development for a variety of media, software, and PR companies both in the United States and internationally. She lives in Chattanooga with her chocolate lab Sully and rescue cat Gracie. Follow her on Instagram @ChanningMuller.

Comments

  • JamesB
    June 4, 2018

    Great video Channing. I couldn’t agree more with importance of building relationships. I know my company was burned for years by so called ‘experts’ (expensive consultants), before we found a team that works for us and have built a strong and long lasting relationship with JLB (www.jlb.com.au)

    • DCM Admin
      June 4, 2018

      Thanks James! So glad you agree. I hear it all the time about how someone was promised the moon and delivered a dirty rock. It’s so unfortunate that people can be so skilled at getting work, but totally fail to deliver. OR are just plain shady. – Channing

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