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Wedding Details

Sunday, 05 November 2017
2:00 PM – 3:30 PM
Mas Montagnette,
198 West 21th Street, NY

+1 843-853-1810


How To Choose A Marketing or Business Consultant

How to choose a marketing consultant

How To Choose A Marketing or Business Consultant

The title “consultant” has always been a very vague term used by people who didn’t always want to explain what they actually do. Conversations often ran something like this:

Party A: “I work in (insert field everyone understands). What do you do?”

Party B: “Oh, I’m a consultant.”

Party A: (looks puzzled but nods in agreement like it all makes perfect sense)

While our explanation of a consultant is usually preceded by a qualifier or followed by an explanation, at it is for those of us who understand how lead generation works, the proliferation of consultants has increased significantly as society moves to an online working environment with flexible schedules. 

A Consultant vs. A Good Consultant

Now you may be saying, “But Channing, YOU are a consultant.” And yes, this is true. However, I am not the right consultant for everyone. Sure, there are some marketing and business principles that are universal, which is how they become best practices, but DCM Communications is not the right consulting agency for everyone.

I know it, my team knows it, and I make sure our clients and prospective clients know it. As much as I would love to help every business owner print money, that is just not reality. However, when it comes my niche, I very much am the expert…and have the clients and client success stories to prove it.

The Consultant Qualifiers

So what should you be asking an agency or consultant you are interviewing to decide if they are the right fit for your business? Let me explain:

Channing Muller is an award winning marketing & public relations consultant and the principal of DCM Communications. She works with event professionals and business owners to grow and scale their businesses with refined marketing strategies developed through one-on-one and group consulting, customized marketing programs and public relations. She has been named a "25 Young Event Pro to Watch" by Special Events magazine and "40 Under 40" by Connect Meetings. Channing is an avid runner, lover of labrador retrievers, good food, delicious drinks, and an advocate for the American Heart Association. Follow her on Instagram @ChanningMuller.

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