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Wedding Details

Sunday, 05 November 2017
2:00 PM – 3:30 PM
Mas Montagnette,
198 West 21th Street, NY

+1 843-853-1810


A Crash Course in Understanding SEO for Small Business

A Crash Course in Understanding SEO for Small Business

SEO can be a big scary buzzword, but it doesn’t have to give you anxiety. In fact, you are probably already doing more for your website’s SEO than you realize.


What you may not have though is the right SEO foundation in place for your website. That is always Step 1 to ensure all the other efforts you are putting in (content creation, backlinks, etc) are doubling down on the foundation rather than a waste of time and effort, which clearly none of us have to spare.


This video lesson breaks down:


      • The SEO elements that are part of solid website build, whether you are creating your first or rebranding an existing one
        • SPOILER: It’s more than keywords 😱
      • The questions to ask your website designer or developer to ensure SEO is included in their service
      • What search engines look for when cataloging where your website pages show up in results
      • The different kind of backlinks (FACT: all are not created equal 🙅🏻‍♀️)
      • Ongoing marketing tasks that will help boost your ranking in search results
      • Things to avoid that will hurt you rather than help you 


PLUS, a realistic timeline for seeing growth in search.


Get the scoop on the REALITY of SEO for your long-term growth! 

Channing Muller is an award winning marketing & public relations consultant and the principal of DCM Communications. She works with event professionals and business owners to grow and scale their businesses with refined marketing strategies developed through one-on-one and group consulting, customized marketing programs and public relations. She has been named a "25 Young Event Pro to Watch" by Special Events magazine and "40 Under 40" by Connect Meetings. Channing is an avid runner, lover of labrador retrievers, good food, delicious drinks, and an advocate for the American Heart Association. Follow her on Instagram @ChanningMuller.

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