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Paid Media vs. Earned Media: Is Paid Worth It?

Paid Media vs. Earned Media: Is Paid Worth It?

Getting your name in a press outlet is pretty thrilling right? Someone else thought what you had to say was interesting and valuable enough to publish it in their publication. That’s BALLER!


Those opportunities don’t happen everyday though, particularly without a publicist to do the pitching and sourcing for you. Or do they?


It can be super thrilling to get an email from a publication you’ve been reading and/or admire that says something along the lines of “We want to feature you….”


This can elicit feelings like 👇🏻

However, you keep reading and find this sentence:


“All of this is included for the nominal cost of _____________.”


In my experience, those costs are not what I would describe as nominal. Nonetheless, should you consider it? After all, this is a feature and a publication you’ve been eyeing. “Maybe it’s worth it,” you’re thinking.


Ok, now we’re talking about PR strategy and specifically, paid media vs. earned media.


Before you pull the trigger, I encourage you to listen to this quick lesson to really be sure you’ve got a handle on:


– Difference between Paid vs. Earned Media

– Ways to decide which is right for your business

– Benefits (and drawbacks) that’ll come from each

– Budget considerations


Get the scoop in less than 5 minutes! 

Channing Muller is an award winning marketing & public relations consultant and the principal of DCM Communications. She works with event professionals and business owners to grow and scale their businesses with refined marketing strategies developed through one-on-one and group consulting, customized marketing programs and public relations. She has been named a "25 Young Event Pro to Watch" by Special Events magazine and "40 Under 40" by Connect Meetings. Channing is an avid runner, lover of labrador retrievers, good food, delicious drinks, and an advocate for the American Heart Association. Follow her on Instagram @ChanningMuller.

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