Brand Guides: Why Your Business Needs One And What to Include
Brand guides help you get the most out of the investment you made in your business's branding. Here's why you need one, when you need it and what to include.
4 Creative Brand Activations
Sponsoring an event or exhibiting at a trade show is only half the marketing equation. People need to engage with you to get the ROI. Here's how to do that.
Why Effective Event Marketing Includes A Focus On Branding
Event marketing is a hot topic these days, and rightly so. Marketing your event is what gets the details and message out to the public to draw in ticket sales, donors, or product sales. But don't get so caught up in the traditional forms of event marketing (social media promos, email marketing, advertising) that you forget about branding the event itself. Let me explain...