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Sunday, 05 November 2017
2:00 PM – 3:30 PM
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198 West 21th Street, NY

+1 843-853-1810

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Why Effective Event Marketing Includes A Focus On Branding

  •  Branding   •  Why Effective Event Marketing Includes A Focus On Branding
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Why Effective Event Marketing Includes A Focus On Branding

Photo: Pixelme Studio

Event marketing is a hot topic these days, and rightly so. Marketing your event is what gets the details and message out to the public to draw in ticket sales, donors, or product sales. But don’t get so caught up in the traditional forms of event marketing (social media promos, email marketing, advertising) that you forget about branding the event itself. Let me explain… Just like you want a cohesive theme from the invite (first touch) to the event (last touch), it’s important to think of the same thing from an event marketing perspective. This is where a solid brand, both for the organization hosting and the event itself come into play.

Recently the Ronald Reagan Building and International Trade Center hosted its annual Sparkle Lounge, a cocktail party to celebrate the new year for both past and prospective clients. While the venue changes the theme each year, the Sparkle brand remains consistent. (#GoodBranding) Guests know they can expect themed decor, an abundance of culinary options (both passed and food stations), and some element of guest interaction. On February 9, that is precisely what they got.

This year’s event drew 325 people to the venue for a graffiti-themed party. From custom graffiti letters at the registration desk, branded bars, and a live artist to an interactive glow-in-the-dark chalk wall asking guests to leave their favorite memory at the building, the Sparkle name permeated the event. Check it out:

Want more tips on how to brand and market your events? Learn how to grow your event business without a full-time marketing department or hours slaving away.  Get in touch today! 

Channing Muller is an award winning marketing & public relations consultant and the principal of DCM Communications. She works with event professionals and business owners to grow and scale their businesses with refined marketing strategies developed through one-on-one and group consulting, customized marketing programs and public relations. She has been named a "25 Young Event Pro to Watch" by Special Events magazine and "40 Under 40" by Connect Meetings. Channing is an avid runner, lover of labrador retrievers, good food, delicious drinks, and an advocate for the American Heart Association. Follow her on Instagram @ChanningMuller.