Event marketing is a hot topic these days, and rightly so. Marketing your event is what gets the details and message out to the public to draw in ticket sales, donors, or product sales. But don't get so caught up in the traditional forms of event marketing (social media promos, email marketing, advertising) that you forget about branding the event itself. Let me explain...
When it comes to venue scouting, every planner has their go-to list of favorite spaces. These can range from the traditional hotel to private rooms at local restaurants to art galleries. But with the ease of the familiar, you might be overlooking impactful spaces that could add the "wow factor" to your event.
Case and point: The Crystal Couture fashion showcase. Produced by the Crystal City Business Improvement District in Virginia, this annual fashion event bring retailers, boutique owners, accessories shops and designers together with nearly 1,000 fashion enthusiasts for three days (and nights) of retail therapy, fashion shows and business promotion. What separates this show from other fashion events though is its venue choice.
No matter the year or season, red, white and blue decor will always be part of our event lives. It's quintessential America and, quite frankly, the colors go very well together. However, that doesn't mean every event needs to look like Yankee Doodle Dandy come to life. There are many ways to utilize the colors of our stars and stripes in an elegant and inventive way.
Here's a look back at some recent events we've attended to get those design juices flowing on this President's Day.