How National Geographic Does A Movie Premiere
National Geographic is no stranger to producing moving documentaries in partnership with big name stars, like last year’s Before the Flood with Leonardo DiCaprio. However, you may not associate them with movie premieres. The media institution did just that though in Washington and New York last week for the debut of Gender Revolution, a 90-minute documentary about gender and sexual identity, with Katie Couric.
The two-city event series kicked off on January 30 in downtown Washington at National Geographic’s headquarters before heading to TheTimesCenter in New York on February 2. The format was simple with a welcome reception, movie screening, 20-minute discussion panel and dessert reception. The reason for forgoing the traditional post-screening, high-energy party though is what separates these premieres from others the company has hosted.
“We didn’t feel like a party atmosphere was appropriate for this film,” said Chris Albert, executive vice president of communications at National Geographic who led the events team in producing both screenings. “It’s more thoughtful and warrants conversation, so we thought after the premiere would benefit from something more low-key but still allow people to continue the conversation.”
Check out the gallery below and get full scoop on the decor, dessert service and unique guest engagement element at each city’s party in the story I wrote for BizBash.
Photos: Courtesy of National Geographic