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Wedding Details

Sunday, 05 November 2017
2:00 PM – 3:30 PM
Mas Montagnette,
198 West 21th Street, NY

+1 843-853-1810


DCM Communications

4 Creative Brand Activations

Trade shows and conferences are wonderful things for both sales and marketing of your business (or client’s business.) However, securing the booth/table is only half the battle. Getting people to come OVER to you and then actually remember what you talked about is harder. This is also key to making sure you get some ROI out of the sponsorship.


So how do you get attendees to engage with your brand?

You get creative! Think of it the way my college counselor (and aunt) used to instruct me wen writing my college admission essays: Show. Don’t tell. At the time she meant this in regard to writing, but it is the crux of a good sponsor or brand activation too.


Translation: get them involved in your (brand) story.

The way to do this is with activations that make them a part of your brand, rather than a bystander listening to you tell the story of the brand.


Ok so how do you do this? I’ve got four creative ideas from you scouted from Smart Meetings, Creative Champagne Group, VIBE Agency, and Luster that will all help make your brand sticky in the minds of attendees.


Check out the full story (with photo examples!) on ILEA’s Experience Hub.

Channing Muller is the principal and founder of DCM Communications. She works with event professionals and business owners to grow and scale their businesses with refined marketing strategies developed through 1-1 and group consulting sessions. Channing has more than a 15 years of experience in the communications industry serving in top roles within marketing, magazine & web editorial, advertising, and business development for a variety of media, software, and PR companies both in the United States and internationally. She lives in Chattanooga with her chocolate lab Sully and rescue cat Gracie. Follow her on Instagram @ChanningMuller.