Overwhelmed by Marketing Advice? Here’s What to Actually Focus On

If you’ve ever opened Instagram or tuned into a business podcast and walked away with a mental list of “shoulds” a mile long and your brain feeling like 😵‍💫, you’re not alone.

→ You should be on TikTok.
→ You should be blogging every week.
→ You should be doing SEO, PR, email marketing, Reels, content repurposing, and going viral on LinkedIn…

But let’s get real:

Every one of those is a full. time. job.

So how do you choose where to focus? How do you market your business effectively and efficiently—without losing your mind in the process?

Well, you are in the right place friend because lucky for you, that is what DCM specializes in.

Let’s break it down.

1. Don’t Let Corporate Marketing Advice Dictate Your Small Biz Strategy

A lot of the content you’re seeing online comes from people with entire marketing departments behind them—or agencies with five different departments and a team of specialists.

That’s not your reality.

You’re the CEO, the creative director, the client service lead…and likely the marketing team too.

So before you take any advice to heart, ask:

→ Is this person speaking to businesses like mine—by size, structure, or budget?

→ Or are they talking to “small business” in the general, catch-all sense?

Let’s not forget: the Small Business Administration classifies an entity with less than 500 employees as a “small business.”

But what a 499-person company can do and what a solopreneur or team of 10 can do are VERY different things, right?

If their advice assumes a 20-person marketing team or budget exceeding $100k/month is part of the equation, it’s probably not built for your world.

2. Accept That You Can’t Do It All—And It’s O.K. 👌🏻

Let me say it again for the perfectionists in the back:

You do NOT have to do ALL the things.

Email marketing, social media, PR, SEO, public speaking, blogging—each of those is a specialty. No one person can master them all (believe me, I have tried🤦🏻‍♀️) while also running a business, being a human, and living a life.

Even if someone looks like they’re crushing it in every area online, I promise you:

They have help. Or something else is getting less attention.

(Shonda Rhimes said it best: “If I’m killing it in one area of life, I’m probably failing in another.”)

3. Prioritize What Moves the Needle

When everything feels like a priority, nothing is. So instead of trying to do it all, ask:

Which marketing tactic is most likely to impact my bottom line the fastest—without burning me out?

Start there. Go deep instead of wide.

Everything else becomes a “nice to have”—something to layer in later, outsource, or experiment with once your primary strategy is running smoothly.

For some, that’s email. For others, it might be a consistent Instagram strategy or finally employing that SEO strategy on your website. It all depends on your business model and bandwidth.

TL;DR: Your Marketing Should Match Your Reality

→ You don’t need to follow every trend.
→ You don’t need to be everywhere.
→ You do need to choose the right marketing strategy for your business stage, capacity, and goals.

When in doubt, zoom out. Think like a strategist.

Then go execute like the baller I know you are🙌🏻

Want help building a marketing strategy that actually works (and won’t send you into overwhelm)?

That’s what we do. Let the DCM Krewe and I help make your marketing work for your sales—not just add more noise.

It all starts with a phone call. Let’s chat.