How To Keep Clients Coming Back
They say “It’s cheaper to keep a current client than to find a new one,” but what EXACTLY does that mean? How do you translate that into your business if you’re in a service industry where the client shouldn’t need you to repeat or continue the work if you do it right?
A few professions this applies to include:
- wedding planners (hopefully your clients don’t need to get married again soon after!)
- tradesman (Roofers, builders, home inspectors)
- residential realtors
- and many other service-based businesses.
On Monday I did a Live video over on the DCM Facebook giving you the specific tactics to turn these seemingly one-off clients into repeat business. Check it out in the video below.
Channing Muller
Channing Muller is an award winning marketing & public relations consultant and the principal of DCM Communications. She works with event professionals and business owners to grow and scale their businesses with refined marketing strategies developed through one-on-one and group consulting, customized marketing programs and public relations. She has been named a "25 Young Event Pro to Watch" by Special Events magazine and "40 Under 40" by Connect Meetings. Channing is an avid runner, lover of labrador retrievers, good food, delicious drinks, and an advocate for the American Heart Association. Follow her on Instagram @ChanningMuller.
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