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Wedding Details

Sunday, 05 November 2017
2:00 PM – 3:30 PM
Mas Montagnette,
198 West 21th Street, NY

+1 843-853-1810


DCM Communications

website architecture website hierarchy

How To Create Your Website Architecture

Picture this:

You go to an event (networking or social) and are introduced to someone new. As you begin to talk to them, you find out they are the epitome of BOR-ING!

They really don’t have much interest to say and really can only talk about a single subject.

boring website avoid boring website

No matter how much you want to talk with them about something else and stealthy try to change the topic, they always go back to the good ‘ole stand-by.

Sound familiar?

That person is what you would call one-dimensional. They don’t really have a lot to say and what they do say, isn’t very interesting.

No one likes a one-dimensional person and search engines feel the same way about websites.  They want depth in a website just like we do in a person.


Creating Search-Friendly Websites

website architecture website hierarchy

It all begins with your top level of pages. These are the ones in the main navigation, often known as Parent Pages. Now as one would expect, you can’t be a parent without having a child (biological or otherwise) so, that inherently means these top level pages need Child Pages.

Child pages are what often appear in the drop down of a main navigation when you hover over one of the options. These provide even more detail than their parent pages and are hyper-specific to a given service or topic.

So if you are service business, you may have a “Services” or “What We Do” page and below that a separate page for each of the services you provide your customers.


But, don’t get carried away with the child pages…

While Google, Bing and any other search engine you want to use appreciate some level of depth, the user experience is paramount to everything else. Meaning, if you provide so many pages that your website visitor has to keep clicking in order to get to the meaty information they are searching for, then Google will knock you down in its rankings the way you bat a fly from your food at a picnic.

Flat website hierarchies are the ideal these days, where “flat” refers to up to two levels deep.


The Key to the (Search) Castle

Provide valuable information to your users in an way that’s easy to navigate and access. The better information you have, the longer they will stay on your site.

This tells search engines that showing you as a result was a valuable answer to the query it received because the users they sent stuck around. Keep it up and your appearance in the rankings will continue to improve.

Channing Muller is the principal and founder of DCM Communications. She works with event professionals and business owners to grow and scale their businesses with refined marketing strategies developed through 1-1 and group consulting sessions. Channing has more than a 15 years of experience in the communications industry serving in top roles within marketing, magazine & web editorial, advertising, and business development for a variety of media, software, and PR companies both in the United States and internationally. She lives in Chattanooga with her chocolate lab Sully and rescue cat Gracie. Follow her on Instagram @ChanningMuller.