4 Business & Marketing Podcasts for Continuing Education

We all have heard (I hope) that continuing education should take up about 15-20 percent of your time each week. Depending on your workload, that may seem like a drop in the bucket or a monstrous hill to climb.

Enter: the podcast.

The beauty of a podcast is that it can be listened to, and learned from, while you are doing other tasks. How’s that for some maximum efficiency? 👊🏻

As a marketing pro I am often asked by clients what are my go-to podcasts for professional education. They tend to change as my business grows and will inevitably shift for you as you go through different seasons. I previously wrote about a few of my favorites for branding and sales and now I’m adding to that list with the new set of shows.

Below are four of the business and marketing podcasts in my rotation these days and why I like them.

Podcast 1: MarketingSmarts by MarketingProfs

This is HANDS DOWN the best marketing podcast I have found. As a long-time reader of MarketingProfs newsletters, I jumped over the podcast one day and love it just as much.

What I love the most is the content is ON POINT and easy to follow. It’s truly a conversation between the host and interview subject, who is always a high-level marketing executive with decades of experience.

Points to Note:

The episodes are all nearly an hour long so they’re good for runs/long walks, running errands (in transit or while driving) and road trips. Also, not everything translates easily to small business, which is why you have me to break it all down, but the education is solid, proven marketing tactics.

Podcast 2: LITerally with Lacey Sites

Even coaches need coaches. I like Lacey’s presentation style and the guests she has on are really open about their business. It’s not a lot of vague answers and high-level tips. They really get into the nitty gritty of what worked, or didn’t work, for each of them. Lacey’s solo episodes focus a TON on mindset: why it matters, how to improve it, specific obstacles to overcome.

It may sound like a therapy session at first, but the truth is that if your head isn’t in a good place, creating marketing content that’s effective and connects to sales is going to be a real struggle. (AKA twice as much work/effort as needed with less results)

Who It’s For:

If you like my style of education, you’ll like Lacey.

Podcast 3: She Means Business Show

Carrie Green is the ultimate champion of women business owners. She talks about real life struggles with balancing work & family in a very approachable way.

Plus, she offers all the tips she wishes she had at the beginning when starting, then later scaling, her business.

Points to Note:

Easily digestible episodes of anywhere from 7 to 20 minutes with the occasional longer interview. Great for in transit or when you need a quick jolt of motivation to work ON your business rather than in it.

Podcast 4: Life After Corporate

The title of this one alone should give all the feels to anyone who has “taken the leap” and left corporate for the entrepreneur’s life. After all, that leap always comes AFTER spending time in the corporate world, seeing a need in the marketplace, and deciding to go whole-hog on filling it.

After the excitement of “I’m starting my own business!!” tends to wear off, the reality of running a business (pun intended for my fellow runners 🏃🏻‍♀️) can be a hard pill to swallow. What I like about this podcast though are the stories guests share about how they made the transition and what they did to overcome challenges.

Who It’s For:

If you want to get the “Phew! It’s not just me” feelings while also learning something new (I always have at least one new takeaway to try), then it’s worth a listen.