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The 2 Words to Avoid for More Effective Marketing Copy

The 2 Words to Avoid for More Effective Marketing Copy

So we all (hopefully) know that repeating ourselves in our marketing copy helps with stickiness of the message, right? You make a point, support it, then remake the point at the end to tie into a nice little bow.


However, repeating a POINT and overusing the same phrase or words as everyone else are two very different things.


Hearing or seeing others sharing the same message or advice can be validating. It can demonstrate that you are not alone and truly are on the right path with your thinking.


But if you use the same words as everyone else, that message quickly becomes diluted and less unique. Convey a principle, but do NOT steal someone else’s words, which leads me to the topic today.


There are two words, a singular phrase, I hear SO. FREAKING. MUCH in marketing that it’s not only annoying, but it’s flat out ineffective. Why? Because if everyone is using these words, what is going to make you stand out? Why would someone work with you if you’re just the same as the person next to you?




So save yourself from falling into the void and watch today’s video where I:


  • identify those two most overused words
  • provide suggestions on alternatives that will make copy MORE effective


Employ this advice and you’ll not only stand out from the masses, but also sound smarter too.


(Yes, these two words are making you sound generic and less intellegent than I know you are. Good news: we can fix this!)


Get the scoop in just 2 minutes of listening! 

Channing Muller is an award winning marketing & public relations consultant and the principal of DCM Communications. She works with event professionals and business owners to grow and scale their businesses with refined marketing strategies developed through one-on-one and group consulting, customized marketing programs and public relations. She has been named a "25 Young Event Pro to Watch" by Special Events magazine and "40 Under 40" by Connect Meetings. Channing is an avid runner, lover of labrador retrievers, good food, delicious drinks, and an advocate for the American Heart Association. Follow her on Instagram @ChanningMuller.

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