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Wedding Details

Sunday, 05 November 2017
2:00 PM – 3:30 PM
Mas Montagnette,
198 West 21th Street, NY

+1 843-853-1810


A Unique Marketing Idea For A New Event Venue

A Unique Marketing Idea For A New Event Venue

Dacha beer garden has been a go-to outdoor spot in the Shaw neighborhood since it opened in 2013. The owners are taking their business up a notch, literally and figuratively, with the opening of the Dacha Loft.


But rather than simply hosting an open house to debut the new space, the team turned to James Beard-nominated Chef Quinten Frye to craft a dinner series that would bring the community up from the beer garden to the industrial-meets-artsy venue.


Currently held biweekly, the Dacha Supper Club consists of a five course meal with wine and cocktail pairings for $125-150 per person. Menu items include dishes like lamb neck ragu, country-style pork chops served with honey crisp apple butter and fennel-apple kraut, and delicata squash with garlic chips and aji dulce peppers. And that’s just what’s on tap for the next installment on October 6.


What makes this so creative is that Dacha isn’t just inviting people to come see the loft in hopes that they’ll be able to envision a future event in the space. Rather, they are turning the venue tour into a venue experience, and we all know how important experiential marketing is to a businesses. It goes beyond taking in the details of the exposed brick walls, paintings by local artists, and copper serving vessels and immerses guests in all the new space, and its chef, have to offer for private functions.


Interested in hosting your own event? The 600-square-foot Dacha Loft can seat 22 or accommodate as many as 45 for receptions.


Photos Courtesy of Dacha DC

Channing Muller is an award winning marketing & public relations consultant and the principal of DCM Communications. She works with event professionals and business owners to grow and scale their businesses with refined marketing strategies developed through one-on-one and group consulting, customized marketing programs and public relations. She has been named a "25 Young Event Pro to Watch" by Special Events magazine and "40 Under 40" by Connect Meetings. Channing is an avid runner, lover of labrador retrievers, good food, delicious drinks, and an advocate for the American Heart Association. Follow her on Instagram @ChanningMuller.

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