A Crash Course in Understanding SEO for Small Business
SEO can be a big scary buzzword, but it doesn’t have to give you anxiety. In fact, you are probably already doing more for your website’s SEO than you realize.
What you may not have though is the right SEO foundation in place for your website. That is always Step 1 to ensure all the other efforts you are putting in (content creation, backlinks, etc) are doubling down on the foundation rather than a waste of time and effort, which clearly none of us have to spare.
This video lesson breaks down:
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- The SEO elements that are part of solid website build, whether you are creating your first or rebranding an existing one
- SPOILER: It’s more than keywords 😱
- The questions to ask your website designer or developer to ensure SEO is included in their service
- What search engines look for when cataloging where your website pages show up in results
- The different kind of backlinks (FACT: all are not created equal 🙅🏻♀️)
- Ongoing marketing tasks that will help boost your ranking in search results
- Things to avoid that will hurt you rather than help you
- The SEO elements that are part of solid website build, whether you are creating your first or rebranding an existing one
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PLUS, a realistic timeline for seeing growth in search.