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What Should Your Goals for Business Growth Be?

  •  Business Strategy   •  What Should Your Goals for Business Growth Be?

What Should Your Goals for Business Growth Be?

I’ll cut to the chase really fast and I‘ll give you the answer.

 

Q: What should your goals for business growth be?

A: Whatever you want them to be!

 

Seriously, that’s it. Everyone’s goals are going to be different and that is OK. You did not start your business to meet someone else’s goals. That’s what corporate life is all about.

 

Now let’s talk about million dollar business goals…

 

If you are a bibliophile like me you read a lot of books about business and money making tips and tracks to see what could work for you. One of my recent favorites is the above, We Should All Be Millionaires by Rachel Rodgers, attorney-turned-business coach and founder of seven-figure business Hello 7. (Aptly named company right? She’s a smart cookie.)

 

But I pose this question next: SHOULD we all be millionaires?

 

My thoughts are quite simple: Sure! If you WANT to be one.

 

Rodgers point with the title isn’t telling readers what we should do, but that our position in society as women (and women of color for her target readership) shouldn’t determine if we have the resources and ability to reach millionaire status.

 

Our work should determine it, not our biology.

 

While I am honestly obsessed with this book, I believe it could also be entitled “We Could All Be Millionaires” with little subtitle added: If You WANT To Be.

 

Because here’s the thing:

 

Not everybody wants to be a millionaire and that is O.K.

 

Sure, the idea of getting money automatically deposited into our accounts with no strings attached sounds amazing. Would anyone turn that down?!? I didn’t think so.

 

In order to reach millionaire status with your business though, there are a variety of hurdles (mental, strategic and resources) to overcome. These are not hurdles everybody wants to tackle or has the resources to do.

 

How I Choose Goals

 

I fully intend to be a millionaire. (And I’ll power pose it up to boost my confidence when I’m riding the struggle bus #realtalk) However, I REFUSE to work 60+ hour weeks in order to make it happen. That’s not a hurdle I intend to tackle. That is not me.

 

I have clients on the other hand who have reached millionaire status in their business working precisely that way. That is their choice for their business. However that is not the road for me.

 

I LOVE what I do, but I also love a lot of other things that I want to do.

 

Yes, I want to scale my business to seven figures, but I also want to run a marathon. (In fact, I’m currently training for one in November.) Working 60+ hour weeks and training for a marathon do not go hand-in-hand. That means something has to give, at least for the rest of this year.

 

What I really loved about this book though is how empowered I felt during and after reading it. At the same time I fully believe that there is NO shame in not wanting to play that big.

 

3 Reminders When Setting Your Goals

 

So when you sit down to set your goals for the rest of this year, or the next five years, remember this:

 

1. You started a business to create YOUR ideal business and life, which is most likely very different from mine and very different from anyone else’s.

 

2. Make sure you are building the business YOU want to have, not what someone else says you should have whether you have millionaire dreams or not.

 

3. Surround yourself with people who have similar goals to yours. You can learn from each other, cheer for each other (we all need cheerleaders!) and commiserate with the struggles that come with business growth.

 

Whether your goals come down to a set revenue amount, a balance of working and personal time, or a certain number of press mentions/speaking engagements/email campaigns, make those goals for YOUR business growth not someone else’s.

 

And finally, the DCM team and I are here to help you create your ideal business, whatever that means to you.

Channing Muller is an award winning marketing & public relations consultant and the principal of DCM Communications. She works with event professionals and business owners to grow and scale their businesses with refined marketing strategies developed through one-on-one and group consulting, customized marketing programs and public relations. She has been named a "25 Young Event Pro to Watch" by Special Events magazine and "40 Under 40" by Connect Meetings. Channing is an avid runner, lover of labrador retrievers, good food, delicious drinks, and an advocate for the American Heart Association. Follow her on Instagram @ChanningMuller.

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