A New Approach to Setting Business Goals: Focusing on the Joy
Before you can set business goals, I firmly believe you need to know what brings you JOY in business. Here's how that leads to profit.
Redefining Business Success: A New Approach Without the Hustle Culture
After a great accomplishment, someone asks you, "What's next?" This thinking permeates hustle culture and it's time we redefine business success without it.
Take Your Website Conversions to the Next Level with This Easy Fix
I see the same mistake all too often on websites and it's definitely hurting their conversion rates. This simple fix will make all the difference.
5 Email Marketing Mistakes to Avoid in 2024
Email marketing is a cornerstone of any small business marketing strategy. Make sure it stays that way and avoid these 5 mistakes in 2024.
A Crash Course in Understanding SEO for Small Business
SEO can be a scary buzzword, but it doesn't have to be. This video breaks down the SEO foundation all websites need, plus the ongoing work to help your search rankings improve over time.
The Best Way to Use AI in Marketing (So Far)
AI is here and it's not going anywhere. I've been skeptical about how to use it well in marketing, but I found a way I can champion
Gary Vee’s Marketing Advice for Event Pros (And My Take On It All)
Marketer Gary Vaynerchuk spoke at an event industry conference offering up marketing advice for event professionals. Here are the top takeaways and my thoughts on each tip.
Don’t Make These 4 Mistakes with Your Event Marketing
Selling tickets to your conferences & trade shows can be stressful. Don't make it even harder by committing these 4 event marketing mistakes.
Importance of Content Marketing for Service-Based Small Businesses
There are a lot of ways to approach marketing your business, but service-based small businesses need to prioritize content marketing. Here is why (and how) to do it.
Why Website Maintenance is So Important for Leads
Having a beautiful website is GREAT, but it also needs to be maintained regularly in order to work for lead generation. Here's why (and how) to do it.