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Examples of Effective Conference Branding

Examples of Effective Conference Branding

When it comes to your brand, nothing is more important than a cohesive message. Bisnow Media held its inaugural DICE event (Data Center Investment Conference and Expo for those of you not in the technology sector) at the JW Marriott last week for more than 500 people. The company utilized the play-on-words event name throughout the conference materials and event decor.

From the signs and attendees name badges to the technology applications and after-hours events and giveaways, check out some examples of an effectively branded conference.

Channing Muller is the principal and founder of DCM Communications. She works with event professionals and business owners to grow and scale their businesses with refined marketing strategies developed through 1-1 and group consulting sessions. Channing has more than a 15 years of experience in the communications industry serving in top roles within marketing, magazine & web editorial, advertising, and business development for a variety of media, software, and PR companies both in the United States and internationally. She lives in Chattanooga with her chocolate lab Sully and rescue cat Gracie. Follow her on Instagram @ChanningMuller.