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Examples of Effective Conference Branding

Examples of Effective Conference Branding

When it comes to your brand, nothing is more important than a cohesive message. Bisnow Media held its inaugural DICE event (Data Center Investment Conference and Expo for those of you not in the technology sector) at the JW Marriott last week for more than 500 people. The company utilized the play-on-words event name throughout the conference materials and event decor.

From the signs and attendees name badges to the technology applications and after-hours events and giveaways, check out some examples of an effectively branded conference.

Channing Muller is an award winning marketing & public relations consultant and the principal of DCM Communications. She works with event professionals and business owners to grow and scale their businesses with refined marketing strategies developed through one-on-one and group consulting, customized marketing programs and public relations. She has been named a "25 Young Event Pro to Watch" by Special Events magazine and "40 Under 40" by Connect Meetings. Channing is an avid runner, lover of labrador retrievers, good food, delicious drinks, and an advocate for the American Heart Association. Follow her on Instagram @ChanningMuller.

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