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Wedding Details

Sunday, 05 November 2017
2:00 PM – 3:30 PM
Mas Montagnette,
198 West 21th Street, NY

+1 843-853-1810


How to Make Instagram Reels

DCM instagram on phone

How to Make Instagram Reels

Make the Most of Reels Without Dancing or Pointing

Instagram Reels. When you read those words, I bet a few things come to mind:

  1. Dancing
  2. Lots of pointing to captions
  3. Facebook’s answer to TikTok
  4. Ugh

Am I right? Here’s the thing though, only ONE of those things is really accurate:

Reels are Facebook’s answer to TikTok.

However, the dancing and pointing are NOT required in order to make a good Reel. A better way to think about Reels is like this:

Videos with captions that only appear on screen for as long as you want them to be seen.

Boom! That’s it. Now if you want to take it a step further you can tweak that to say:

A compilation of videos with captions that only appear on screen for as long as you want them to be seen.


Reels allow you to easily add more than one video together to create a single file. That’s how you see people just continually walking forward, but their clothes change every few steps. (Example A) They don’t possess Harry Potter wizardry skills, they have combined multiple videos of them doing the same action in different outfits into a single video. Voilá!

Why You Should Use Reels

Now that you better understand what Reels can be, let’s discuss why you can use them. To cut to the chase, they get your profile seen by more people because Instagram prioritizes accounts that use its new features. It’s their way of getting some ROI on the time spent developing said features.

I mean, if you spent months and tens of thousands of dollars on a new tool you’d want that sucker in the hands of as many people as possible right? Instagram feels the same way. If they invest the time and capital to develop it, they want people to use it. Simple as that.

Use Reels ?? Get seen by more people ?? Brand awareness grows

How to Use Reels

Ok so now you know what Reels really are and why you need to use them, but maybe you are still skeptical about my claim that you do NOT need to dance and point at captions.

Well, here’s your example of a Reel I created that perfectly illustrates it being done:

See, I told you it is possible. Now it’s time for you to make your own non-dancing Reel. This video will walk you through exactly how to make a Reel without dancing, pointing, lip syncing to music or feeling silly. We’re talking straight up business information here folks.

Finally, tag @dcmcommunications in your Reels so I can see how you did!

Channing Muller is an award winning marketing & public relations consultant and the principal of DCM Communications. She works with event professionals and business owners to grow and scale their businesses with refined marketing strategies developed through one-on-one and group consulting, customized marketing programs and public relations. She has been named a "25 Young Event Pro to Watch" by Special Events magazine and "40 Under 40" by Connect Meetings. Channing is an avid runner, lover of labrador retrievers, good food, delicious drinks, and an advocate for the American Heart Association. Follow her on Instagram @ChanningMuller.

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