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@my_wedding_day

Wedding Details

Sunday, 05 November 2017
2:00 PM – 3:30 PM
Mas Montagnette,
198 West 21th Street, NY

+1 843-853-1810

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Instagram’s Algorithm: What You Should and Shouldn’t Do (Part 1)

  •  Social Media   •  Instagram’s Algorithm: What You Should and Shouldn’t Do (Part 1)
Instagram algorithm changes 2019

Instagram’s Algorithm: What You Should and Shouldn’t Do (Part 1)

Instagram’s algorithm changes are once again the talk of the social sphere and there’s a lot of advice how you can tweak your social media strategy to handle the changes. But after reading umpteen articles about “The 5 Tips You Need for Instagram”, you know what’s not out there? Analytics to back up those recommendations or case studies to give more solid reasoning to why you should make these strategy adjustments beyond “we think this will work.”

Well, that reasoning isn’t good enough for me and it shouldn’t be for you either. So, I’m taking on the challenge and getting you that data myself.

Tips I’m Evaluating

Here are the top tips I’ll be testing and evaluating:

  1. Only use 5 hashtags and put them in the caption (not first comment)
  2. Reply to all comments within 60 minutes
  3. Only post a few times a week
  4. Keep Instagram Stories active and drive traffic to main profile
  5. Mix up the hashtags for each post (avoiding duplication across posts)
  6. Comment and reply to comments with more than 4 words

Have you heard about another tip I should be testing? Comment below and I’ll check it out.

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Channing Muller is an award winning marketing & public relations consultant and the principal of DCM Communications. She works with event professionals and business owners to grow and scale their businesses with refined marketing strategies developed through one-on-one and group consulting, customized marketing programs and public relations. She has been named a "25 Young Event Pro to Watch" by Special Events magazine and "40 Under 40" by Connect Meetings. Channing is an avid runner, lover of labrador retrievers, good food, delicious drinks, and an advocate for the American Heart Association. Follow her on Instagram @ChanningMuller.

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