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Wedding Details

Sunday, 05 November 2017
2:00 PM – 3:30 PM
Mas Montagnette,
198 West 21th Street, NY

+1 843-853-1810


Optimizing Your Website For Search

Optimizing Your Website For Search

SEO. It’s a common acronym that’s so often misused and misunderstood and that makes me crazy! Not because I need to explain it, but rather because so many other marketers don’t. They just sell an “SEO package” to a new client with promises of “We’ll handle all of your SEO for $X/month,” without giving the itemized actions they’ll be taking and at what frequency.

What Do I Mean When I talk About SEO


Yes, I can design awesome websites that will lead to conversions in your business.


No, I cannot “SEO” your website.


Yes, I can provide a solid foundation for increasing your placement in search results.


No, SEO is not a “set it and forget it” aspect of marketing.


Yes, I can teach you the various other tactics OUTSIDE of designing your website that will help increase your rankings in search.


Just like you need the right foundation on your house, your website also needs the right foundation to get found in search.


What Determines Search Rankings?


There are many factors that contribute to how search engines index websites, including:

  • time on page
  • relevancy of content on website to the query posted in search
  • usability
  • page traffic
  • referral sources
  • quality of back links


Did you notice what I didn’t mention there? Keywords. Yes, they matter, but they are no longer the be-all-end-all of being found higher in search rankings. In fact, Google will penalize you if you put too many of a given keyword on your page, also known as keyword stuffing.


What You Should Be Looking For

A good website strategist (notice I didn’t say a website designer or website developer) can do the keyword research, determine a good information architecture for your content, and (hopefully if it’s a good agency) design & build the site for you.


But unless you are paying them for ongoing maintenance of said site, there will be ongoing SEO tactics you will need to employ to continue getting the most form your site you can.


The first of these is utilizing free SEO tools like Google My Business and Google Search Console.

Follow these quick tips and get your website’s footprint on solid ground.

Channing Muller is an award winning marketing & public relations consultant and the principal of DCM Communications. She works with event professionals and business owners to grow and scale their businesses with refined marketing strategies developed through one-on-one and group consulting, customized marketing programs and public relations. She has been named a "25 Young Event Pro to Watch" by Special Events magazine and "40 Under 40" by Connect Meetings. Channing is an avid runner, lover of labrador retrievers, good food, delicious drinks, and an advocate for the American Heart Association. Follow her on Instagram @ChanningMuller.

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