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WordPress Vs. SquareSpace: What’s Right For Your Business?

choosing between wordpress and squarespace

WordPress Vs. SquareSpace: What’s Right For Your Business?

In the battle of WordPress vs. SquareSpace, who should win your business? This is an incredibly important question that many business owners and marketing directors as they begin to build, or rebrand, a website for their company. Each platform has bells and whistles and every website developer or agency I come across seem to contradict each other.

 

“We’re experts in WordPress because it’s the BEST!”

“SquareSpace is where it’s at. So easy to use and pretty.”

“Oh I think WordPress is easiest. And there are so many themes to choose from.”

 

Sound familiar? With so many differing opinions (and options on each platform), choosing the right one for YOUR business can be difficult. While it makes great sense to consult an expert in the area in which you feel you are not, (you are reading this article after all), I want to encourage you to look for a “website development expert” rather than just a “WordPress expert” or “SquareSpace expert.” The latter may know a lot about those platforms, but they may not be the right one to help you make a choice between the two.

When Focusing On A Niche Fails

Focusing on a niche is great (and something I HIGHLY recommend) but it can also lead to some so called experts putting on blinders to the other technical options and advances of those programs outside of their niche. In this digital age when everyone claims to be an expert in their ads and email campaigns, how are you to know who only knows that one platform versus who knows the RIGHT platform for YOUR business?

Well, let me throw in my opinion to that “WordPress vs. SquareSpace” debate. And let me preface this by saying it’s an opinion honed through experience developing more than 50 websites of 10 to 200+ pages each, on BOTH platforms.

Still have more questions about which platform you should go with? Setup a free consultation directly on my calendar and let’s discuss. Forget the marketing ploys, it’s about the right foundation for YOUR business, not about what the developer is the most comfortable working in.

Channing Muller is an award winning marketing & public relations consultant and the principal of DCM Communications. She works with event professionals and business owners to grow and scale their businesses with refined marketing strategies developed through one-on-one and group consulting, customized marketing programs and public relations. She has been named a "25 Young Event Pro to Watch" by Special Events magazine and "40 Under 40" by Connect Meetings. Channing is an avid runner, lover of labrador retrievers, good food, delicious drinks, and an advocate for the American Heart Association. Follow her on Instagram @ChanningMuller.

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