Video consumption has increased exponentially in the past few years. We are now past the point where video is an option. It is now a requirement in any solid marketing strategy. According to Cisco, video will account for 69% of all consumer web traffic by the end of 2017.
Incorporating video doesn’t have to be a scary thing though. As with any solid marketing program, get your messaging honed in for your target audience and then get yourself, or whomever will be the on-camera talent, prepared.
Afraid you’re not cut out for being in front of the camera? Don’t be! We’ve previously covered the tips you need to go from camera-shy to camera ready. It all starts with preparation followed by practice. Flip back and watch this video (yes, we made a video about making videos) where Channing breaks it down for you.
But what should you be saying once you’re camera ready? HubSpot’s list of 20 content ideas will get you going whether you’re a video newbie or an advanced pro.
The takeaway message from all of this ties back to what every good marketing and PR strategy centers around:
Delivering the right message to the right audience at the right time.