The digital marketing/advertising industry’s buzzword of choice is mobile, and it’s changing online marketing. TheLadders COO Alexandre Douzet and comScore VP Khurrum Malik, who keynoted Digital East 2012 this week in Herndon, Va., say there are over 100 million smartphone users in the US. The two-day event included multiple panels and hundreds of digital marketers and advertisers.
There’s been a 5% annual increase in daily Internet usage since 2011, where one out of every six minutes is spent on a social site, so the importance of cross-medium marketing (tablets, PC, app, browser, smartphone) becomes even bigger to reach the new digital omnivore (i.e. your potential clients). Khurrum points out that while Android and Apple still dominate the market, Amazon is gaining ground with its Kindle Fire.
It stinks getting a negative comment on your company’s travel review web site or Facebook wall. Travel Channel’s Hotel Impossible host Anthony Melchiorri, being interviewed by TechMedia‘s Eric Gregg, had some simple insight during his keynote Wednesday: “If you’re doing a crappy job in person, you’ll look that way online. So do well in person with the basics [of customer service] and you’ll look good online.”
(Originally published in Tech Bisnow)