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Copywriting and Content Creation Tips for Effective Event Marketing

woman writing on oversized letters

Copywriting and Content Creation Tips for Effective Event Marketing

Ok picture this:


You are planning an event. Details are still being ironed out, but you needed to start promotions so you sent out your “announcement” email and got the corresponding social media posts up.


Then a few days to a week later you sent out the “early bird” email (if applicable) to try and boost more sales with a special ticket price or registrations with some added incentive.


You are still working to confirm speakers or entertainment so you can’t announce those yet, but you need to send out something else to drum up excitement and registrations.


So what do you do?


I’ve got you. The answer is here 👇🏻

What To Say When Details Are Still Being Ironed Out

First of all, don’t worry about not having anything to say. There is ALWAYS something you can be promoting about your event, the kicker is all in HOW you say it.


This is where my “honesty vs. transparency” game comes into play. (Pun intended😜) Marketing should always be honest, but that does not mean it has to be 100% transparent.


Listen in for what I mean along with…


  • Marketing ideas for between the “early bird” ticket promos and speaker/entertainment announcements
  • How to avoid needing your crisis communication plan
  • Ways to market your event AND give yourself flexibility with planning.

Channing Muller is an award winning marketing & public relations consultant and the principal of DCM Communications. She works with event professionals and business owners to grow and scale their businesses with refined marketing strategies developed through one-on-one and group consulting, customized marketing programs and public relations. She has been named a "25 Young Event Pro to Watch" by Special Events magazine and "40 Under 40" by Connect Meetings. Channing is an avid runner, lover of labrador retrievers, good food, delicious drinks, and an advocate for the American Heart Association. Follow her on Instagram @ChanningMuller.

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