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3 Benefits of Prioritizing PR in Your Marketing Strategy

3 Benefits of Prioritizing PR in Your Marketing Strategy

Some may think that putting effort into PR is a “nice to have” for a business if you have money lying around to spend on such frivolous, non-revenue generating activities. However, you are smarter than that. (You are reading this after all)


You know that if business owners ignore PR and media relations completely they are missing out on some very real benefits that can directly impact a business’s sales.


There are many benefits to factoring PR into your marketing strategy, but here are the top 3 that you need to know about. (Tip 3 is definitley my favorite.)


  1. Credibility
  2. Brand Exposure
  3. SEO (yup! this is 100% a tangible outcome from media hits generated via public relations)

Get the full scoop on each benefit in the 2-minute video below 👇🏻

Channing Muller is an award winning marketing & public relations consultant and the principal of DCM Communications. She works with event professionals and business owners to grow and scale their businesses with refined marketing strategies developed through one-on-one and group consulting, customized marketing programs and public relations. She has been named a "25 Young Event Pro to Watch" by Special Events magazine and "40 Under 40" by Connect Meetings. Channing is an avid runner, lover of labrador retrievers, good food, delicious drinks, and an advocate for the American Heart Association. Follow her on Instagram @ChanningMuller.

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