3 Benefits of Prioritizing PR in Your Marketing Strategy
Some may think that putting effort into PR is a “nice to have” for a business if you have money lying around to spend on such frivolous, non-revenue generating activities. However, you are smarter than that. (You are reading this after all)
You know that if business owners ignore PR and media relations completely they are missing out on some very real benefits that can directly impact a business’s sales.
There are many benefits to factoring PR into your marketing strategy, but here are the top 3 that you need to know about. (Tip 3 is definitley my favorite.)
- Brand Exposure
- SEO (yup! this is 100% a tangible outcome from media hits generated via public relations)